Tech Powered Luxury

Cryo-Powered Beauty Start-Up to Scale-Up with Seoulista Beauty Founder Una McGurk

Tech Powered Luxury

Show Notes

Join us for Episode 7 of Season 4 with Una McGurk, founder of Seoulista Beauty, a brand that focuses on bringing salon-standard skin experiences to your home with two concepts at the core: cooling temperatures and applying pressure, techniques that allow for changing and improving the texture of skin.

From their award winning Instant Facial masks (created with 100% biodegradable fermented coconut) to their innovative and easy to use tools, Una shares a wealth of knowledge on Seoulista's journey from start-up to scale-up.

ABOUT

Season 4 of Tech Powered Luxury is brought to you in partnership with Seoulista Beauty, a cryo-powered skincare brand, as well as our sponsors, Sinead Keary the Label and Digital Luxury Group.

LISTENER BENEFITS

Tech Powered Luxury listeners benefit from a 20% discount on https://seoulistabeauty.com/ and https://sineadkeary.com/ with the code TPL20, as well as a complementary perspective on building your brands strategy for China with Digital Luxury Group. Email [email protected] to organise your consultation.

NEWSLETTER & COMMUNITY REWARDS

Each week, we bring a dedicated newsletter as well as Community Rewards to Tech Powered Luxury listeners. Subscribe to our substack to have full access: https://techpoweredluxury.substack.com/

THE TECH POWERED LUXURY TEAM

Producer & Host: Ashley McDonnell

Partnerships: Cliona Jordan

Videography: Ben O’Neill, Christos Celniku and Morgan Prudhomme

Photography: Anastasiia Redko, Anastasiia Lopushynska and Madeline Gillespie

Production Assistants: Abigail Herbert, Gemma Brennan, Tessa Haughton Lynch and Klaudia Skierska

Newsletter: Beatriz Barros

Styling: Johanna Dooley

Styling Assistants: Cian Crowe and Alison Murphy

Social Media Management: Grace Slattery

Public Relations: Align Agency

Content Creation: Kinsman & Co

More from Tech Powered Luxury

Aug 3, 2026

The organisations that outperform don’t react to disruption. They build cultures that anticipate it.

Jul 13, 2026

Luxury has not only lost customers. It may have lost relationships.

Jul 6, 2026

For this episode Ashley hosts a live panel at Café en Seine in Dublin with Mary Furtas, founder of Cult Naked, Alana Murrin, founder of Saint Studios, Carlotta Rodben, founder of Beyond Luxury Group, Jonathan Siboni, serial entrepreneur and luxury data expert, and Lynn Kelly, content creator and influencer.

Jun 30, 2026

Amira’s journey starts far from the traditional fashion capitals. Originally from Kansas, she studied in Texas before moving to New York to build a career in fashion.

Jun 22, 2026

For this episode, Ashley sits down with Ilaria Resta, CEO of Audemars Piguet, to discuss heritage, innovation, circular leadership, sustainability, and one of the most talked-about watch collaborations of the year.

See all episodes →