Episode #59 - Exploring Tailored Brand Promotions, Understanding Your Amazon Customer Base 🧠💰🎯
Amazon Ads Raw DailyShow Notes
Episode #59 - "Exploring Tailored Brand Promotions, Understanding Your Amazon Customer Base, and More on Psychological Marketing Effects 🧠💰🎯"
In this episode, we dig into the new beta functionality, tailored brand promotions, and explore its potential implications on Amazon ads. We also anticipate future marketing strategies using this tool and tease our upcoming discussion about psychological marketing effects. Tune in to catch up on these exciting updates!
Hello and good morning! A very happy Monday to all of you and welcome to the 59th episode of the Amazon Ads Raw Daily podcast! We hope you had a great weekend and are ready to dive into some fascinating Amazon updates, no matter where you're listening from in the world. Today, we're discussing a new beta functionality known as "Tailored Brand Promotions." This exciting new feature is currently only available in the US, and we've been testing it to understand its potential impacts on Amazon Ads. So, what exactly are tailored brand promotions? In a nutshell, they allow you to create promotions offering discounts ranging from 10% to 50% for specific audiences. These audiences are familiar to those who have used the customer engagement tool, as they are quite similar. They include your brand followers, repeat customers, high spend customers, and recent customers. But that's not all! There are two new audiences that Tailored Brand Promotions introduces - "Brand Card Abandoners 90 Days" and "Potential New Customers." This gives marketers a unique opportunity to reach out to customers who have interacted with their brand but haven't made a purchase yet. We also discuss how these features will influence promotional strategies on Amazon. With all the available options for promotions, it's important to consider each one carefully to ensure you're still generating a profit while increasing conversions and attracting more customers. Beyond just the Tailored Brand Promotions, we also speculate about the future of marketing on Amazon. With the evolution of these tools, we can potentially tap into deeper aspects of the customer journey, allowing for better engagement and conversion strategies. Join us for today's episode as we dive into the details of these new features and the potential changes they bring to Amazon Ads. Plus, a heads up for our next episode - if there are no major updates or features, we'll be focusing on some intriguing psychological marketing effects, including confirmation bias, priming, and cognitive load. These effects are vital for us marketers to understand and can help enhance our strategies significantly.
Thank you for joining us today. Enjoy your Monday, and we look forward to continuing the conversation tomorrow. Bye for now!
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