Show Notes
What if your next valuation isn't just about whether the landlord chooses you? What it you're deciding whether you want the landlord? We're so used to trying to win instructions that we can forget to ask whether every landlord is actually right for our agency. So today we're flipping the usual valuation conversation on it's head and looking at the landlords who can create disproportionate work, stress, compliance problems and reputational risk. A bigger portfolio isn't automatically a ...
More from The Estate Agent Consultancy Podcast
Plenty of self-employed estate agents build a business they never wanted: longer hours, less pay and no holidays. Chris shares the simplest way to build a £100,000 estate agency without running yourself into the ground. He covers why discounting your fee to win your first few instructions attracts the clients you least want, how to protect your lead generation time and outsource the rest, and how to create capacity so that taking your instruction is a privilege rather than a favour. He also c...
In this episode, Toby Martin turns the tables on Chris Webb, catching him just hours before the inaugural Personal Estate Agency Awards to find out why he built them and what separates the agents who win. Chris explains why personal estate agents are among the loudest voices online but have rarely been recognised by the industry, and what being a personal agent really means: one point of contact, hyper-local, an agent for the community rather than just in it. He talks about what’s pulling bot...
What separates the estate agents who consistently win instructions from those waiting for Rightmove, referrals and the phone to deliver their next opportunity? In this episode, I sit down with sales trainer and author Tony Morris to talk about becoming an order maker rather than an order taker. Tony has spent almost 20 years training salespeople and estate agents, and we get into the practical conversations, questions and processes that can make a genuine difference to an agent’s results. We ...
On a night out in Benidorm, Chris spotted an 85-year-old livestreaming to TikTok from a mobility scooter, with music blaring and around a thousand people watching. It’s an unlikely lesson, but it makes a point every estate agent needs to hear: the things you find boring about your job are fascinating to everyone else. Chris explains why people love property content, why personality beats production quality, and how to stop overthinking what you post. Valuations, offers, price reductions and h...
If Chris had to become the best-known estate agent in a local area, he wouldn’t start by designing a logo. In this episode he shares the personal branding plan he’d use to go from zero attention to everyone in town knowing who he is and what he does. He explains why you should aim for a “Marmite” brand rather than trying to please everybody, and how to pick a specific audience and just two to four things to be known for. He also covers why a personal brand needs your face, how to be omniprese...