Show Notes
This week on Trades Talk, Justin White sits down with Ben Hansen, founder of Profit Doctor. Ben is a 5x Inc. 5000 founder who scaled his own staffing business from zero to $13 million with 100 employees, and now helps 7 and 8 figure CEOs stop the financial bleeding and become ”overpaid entrepreneurs.”
Justin opens up about K&D’s own profit story: $2.5M of net profit on $20M in revenue at the end of 2024, a $650K loss in Q1 2025, and the climb back to a 3-5% net margin on $25M today. Ben walks through the exact prescription to fix it.
In this episode:
Why ”profititis” (revenue going up while profit goes flat or down) is the real diagnosis behind most trades businesses Money Mondays, the simple 90-minute weekly habit that compounds profitability faster than any sales push Contribution margin vs gross profit, and why most trades PLs are quietly hiding the real number The 50-20 Rule: cut half of your worst 20 percent of services in the next 30 days
Ben’s biggest takeaway is simple. You cannot sell your way out of a profit problem. Profitability comes from intentional decisions on your calendar, not from more revenue.
If you are a trades CEO running on 0-5 percent net margin, working harder every year, and wondering why the money is not showing up, this one is a wake-up call and a playbook in the same hour.
JW Group Website: https://www.jwhitegroup.com/ Justin LinkedIn: https://www.linkedin.com/in/justin-white-%E2%98%85-35b7a210b/ Justin Instagram: https://www.instagram.com/justinwhiteceo/ Justins Youtube: https://www.youtube.com/@justinwhiteceo Ben LinkedIn: https://www.linkedin.com/in/benhansen/ Profit Doctor: https://profitdoctor.com/ https://www.linkedin.com/in/benhansen https://www.instagram.com/profitdoctorben/ https://www.youtube.com/@profitdoctorben K&D Website: https://kndlandscaping.com/ K&D Instagram: https://www.instagram.com/kanddlandscaping/ Disruptors Community: https://www.skool.com/disruptors Disruptors Advantage Newsletter: https://disruptors-advantage.beehiiv.com/
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