47: You don't have to have a massive business to make a big impact, you just need to start. With Deena Shanahan.
Media MagnetShow Notes
Deena Shanhan, a Noosa native and 30 year veteran of the travel industry knew she had a great product.
The founder of Committed to Collect is the loyalty program expert you never knew you needed and can show you the most insane ways to turbocharge your frequent flyer points through your everyday purchases, without racking up crazy debt on your credit card!
Every time she left the house she was using her natural sales skills to sell her Committed to Collect course, to friends, family, colleagues and anyone who would listen....but she needed to get her brand out to the masses, she needed to scale her exposure and she knew she needed to use the Media and PR to get it - but her efforts to do that on her own fell flat.
That's when she found the Media Masters Academy and this is what she had to say about it:
"Thank god for Google! Because that is how I found Liz and the Media Masters Academy. I was looking for someone to help educate me on how to get media exposure for my business, and I came across Liz online. I loved the course, and how could I not! Before the 6 week course was even finished - I was featured 3 times in the media! Wow! My investment has paid off immediately and a side bonus was, I met other amazing business owners who all were invested in each others success. I now have great media contacts, understand what truly makes a media story and met Liz too! Thank you Liz for your guidance! Highly recommended."
Deena is a 2024 MMA Alumni of the Media Masters Academy and she's certainly gotten herself some serious media coverage - all before the course even finished!
So far Deena has been featured in:
🚀 CEO Blog Nation...30 Entrepreneurs Explain Why they started their business
🚀 Smart Company: How small business can benefit from Frequent flyer programmes
🚀 Today Show Extra: Loyalty Program Expert Feature: BIG 4 Loyalty Programs in Australia
🚀 Triple MMM Brisbane - Breakfast Radio
➕ PLUS: WATCH THIS SPACE 👀....she's in discussions with a major daily newspaper in Sydney - working on a feature about how loyalty programs can help Aussie families to holiday at Christmas! This is an episode dedicated to all the small business owners out there who have long wrestled with the idea of putting themselves out into the public arena and using the media to help them grow.
Deena is proof you don't have to have a massive business to make a big impact. You just need to start.
🎧 Enjoy
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