Help My Small Business: How to Build a Brand Buyers Want on Their Shelves
The Lazy CEO Podcast with Jane LuShow Notes
In this episode of Help My Small Business, Jane is joined by Jessica Gordoun, co-founder and managing director of Ranged. Jess brings her expertise in retail strategy and brand growth to review COULEI, a low-tox skincare start-up founded by Elyssa.
By the end of the episode, you’ll learn: How to generate excitement and demand before your product even launches. How to convert a waitlist into loyal, paying customers. How to leverage early traction to open doors to retail opportunities. This episode offers actionable insights for founders looking to validate demand, build momentum pre-launch, and position their brand for successful retail expansion.
Connect with us: Follow The Lazy CEO Podcast: @thelazyceo_podcast Stay updated with Jane Lu: @thelazyceo Connect with Jessica: LinkedIn Follow Ranged Group: @ranged_group See omnystudio.com/listener for privacy information.
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