Summary
Marketers increasingly express frustration over ineffective advertising campaigns, coining the term "bullspend" to describe spending that fails to translate into tangible results. A recent discussion highlights the importance of focusing on revenue rather than mere impressions, emphasizing that platforms like LinkedIn offer the highest return on ad spend among major networks.
The conversation shifts to the often-dreaded task of writing cover letters, with insights from Amy Gallo, an editor at Harvard Business Review. Gallo acknowledges the common dislike for cover letters but stresses their significance in the job application process. She advises applicants to keep their letters concise, ideally one page, and to personalize them by addressing hiring managers directly rather than using generic salutations.
Gallo also emphasizes the importance of researching the company to tailor the cover letter effectively. Candidates should highlight their adaptability and eagerness to learn, focusing on how their past experiences can contribute to the prospective role. The discussion concludes with practical tips for crafting a compelling cover letter, encouraging applicants to seek feedback from peers to refine their writing.
Show Notes
How to Write a Cover Letter That Sounds Like YOU (and Gets Noticed)
14 Dec 2023
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I hate cover letters. They add so much stress to the already uncomfortable and grueling job hunt. Every time I'm writing one, I find myself wondering: Do people even read these? Unfortunately, the answer is "yes." But, there are some ways to make the process a little less terrible. I asked Amy Gallo, Harvard Business Review editor and author of "How to Write a Cover Letter," for her advice. From doing the research, to starting off strong, to emphasizing your value — Gallo taught me exactly what I need to do to get my cover letters noticed by hiring managers. I even wrote a new cover letter that has her blessing.
📋 Read the real examples here: https://hbr.org/2022/05/how-to-write-a-cover-letter-that-sounds-like-you-and-gets-noticed
00:00 The pain is real... 00:40 How it Usually Goes 01:18 Meet our Expert, Amy Gallo 01:36 Length 01:53 Do the Research 02:12 Keep it Current 02:30 Find a Name 03:10 Start Strong 03:28 STEAL THIS OPENER 03:59 Emphasize Your Value 04:10 Two Qualities to Mention 04:25 What if I don't have enough experience?? 04:49 Convey Enthusiasm, Not Desperation 05:19 Find a Proofreader 06:03 OK, here I go... 06:37 Feedback Sesh 07:46 See the Improvement!
Read Amy Gallo's original article: https://hbr.org/2014/02/how-to-write-...
Produced by Andy Robinson, Elainy Mata, Kelsey Alpaio Video by Andy Robinson Editing by Andy Robinson Animation and Design by Alex Belser and Karen Player
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#coverletter #jobsearch #writingskills #jobs #writing
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