Why Fairtrade is important for all of us, Mike Gidney, CEO Fairtrade Foundation
Building Better BusinessShow Notes
Fairtrade works to provide worker’s rights, safer working conditions and fairer pay to farmers and workers who are marginalised from trade in various ways. Trade on favourable terms strengthens economies by improving livelihoods and communities, and helps farmers adapt to and mitigate against climate change.
Mike explains how working closely with producers and leveraging these relationships has incredible advantages for a business.
More from Building Better Business
In this Fairtrade 30th special, John Steel talks with Cathryn Higgs from the Co-op, Bob Doherty from the University of York, and Silvia Herrera from Mexico’s Ejidos San Fernando coffee cooperative.
Sahil Kher, Good Law Project; Zack Polanski, Deputy Leader of the Green Party; Becky Annison, Chancery Lane Project; Mhairi Littlewood, Better Business Act
Martin Ndegwa, Mutira Coffee Farmers Association; Emily Pearce, Co-op & Hans Perk, Okiocredit
Helen Bird, Business Lead Head, WRAP; Lucy Reynolds, CSR Communications VP, Boots; Lee Man, Head of Community Fairtrade and Regenerative Sourcing, The Body Shop.
Alex Maitland, Oxfam International; James Ghaffari, B Lab & Lebi Hudson, General Manager of RSTGA cooperative in Tanzania + Cafédirect Director