#289: Kurt Kane, CEO, TruGreen – Fall in love with customer retention

You’re hustling to land new customers … but what if the ones you already have are quietly slipping away?

Kurt Kane saw this problem on day one as CEO of TruGreen. And after years of driving transactional growth as CMO of Wendy’s, he saw the opportunity to grow TruGreen by leaning into long-term customer satisfaction and retention. Now, he’s revitalizing the brand and getting his team engaged in the mission, too.

This episode will help you see your customers (and their feedback) in a whole new light – and reveal just how important it is to fall in love with customer retention if you want to grow your business.

You’ll also learn:

Stealable marketing strategies from P&G, Wendy’s, Coors, and more

A practical way to get your entire team focused on the right work

One question to ask if you want to boost employee engagement

How to keep your culture informal without sacrificing results

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