Show Notes
Episode #84 - Delving into Product-Attributed Targeting Campaigns 🎧📱
Summary: This episode, recorded live on the 6th of September, delves into a hot topic: product-attributed targeting campaigns on Amazon. But first, an experiment with audio quality, recording outdoors, directly from a phone connected to a MacBook. Join us for this raw exploration!
Description: Hello everyone, and welcome to a truly raw episode of Amazon Ads Raw Daily! I'm broadcasting directly from my phone outside to test the audio quality. Indeed, it's a sunny day here in Germany with temperatures soaring to 30 degrees - not what you'd expect for September! Today, we're zooming in on product-attributed targeting campaigns. It's a topic that's consistently on my radar and one that I believe needs thorough understanding. I've discussed this before, but it's an issue that demands repeated attention. A recent conversation sparked even more insights which I believe you'll find valuable. Here's a curious observation: product-attributed targeting campaigns often have lower Cost Per Click (CPC) on top of search compared to generic keyword campaigns. Why is this so? One theory suggests that product targeting campaigns target a broader range of search terms, which might inherently have a reduced CPC. This would drive down the average CPC of your product-attributed targeting campaigns. However, it's not straightforward. There's a twist with sponsored brands. When comparing the CPCs from sponsored brands with keyword campaigns, the results differ for product-attributed targeting campaigns. The observations hint that for sponsored products, CPCs on product-attributed targeting campaigns at the top of the search are lower than for keywords. But why? My suspicion is that Amazon might be offering discounts on CPCs to encourage adoption of certain campaign types. However, if this is the case for product-attributed targeting campaigns which have been around for years, it's perplexing. Another angle to consider is the visibility (or lack thereof) of all search terms in these campaigns. With potentially lower CPCs and perhaps improved conversion rates, advertisers might end up investing more, leading to greater overall spending. The intricacies of these campaigns are intriguing, and I'm committed to understanding them further. Today's episode is a springboard for that exploration, and I hope it piques your curiosity as it has mine. Thank you for joining me today on this experimental and informative episode. Stay tuned, stay curious, and see you next time! Hosted on Acast. See acast.com/privacy for more information.
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Summary: In episode 99, we debunk the common concern about rising CPCs on Amazon. While the numbers might be increasing, the real story lies in understanding the percentage of CPC relative to your selling price, considering inflation, and the dynamics of the marketplace.
Episode #98 - Amazon's AI Partnership & Mistral AI's Powerful Model 🤖
Summary: This Thursday, we're diving into the world of off-Amazon placements and how they've now become more visible in placement reports for sponsored products. Plus, a fascinating exploration of how algorithms, particularly those used by video platforms, determine content exposure. Description: Good morning to all our Amazon Ads Raw Daily listeners. Today, we'll be shedding light on a recent development that has been making waves in the Amazon Ads space. Starting off, we'll delve into the realm of off-Amazon placements. For those out of the loop, these placements are the new kids on the block, automatically enrolled into sponsor product campaigns in the US. These placements feature on platforms like BuzzFeed, Pinterest, and other content-rich sites under the Amazon content network. Now, advertisers can see how their campaigns are performing on these platforms thanks to the new "Off Amazon" category in placement reports for sponsored products. However, a lingering question is how these placements fare in terms of conversion, considering they might attract an audience with potentially lower purchase intent compared to on-site Amazon visitors. The data is still in its early stages, but indications hint at a rather modest click-through rate. Switching lanes, our focus shifts to the world of algorithms. Almost every platform you can think of, from Amazon to YouTube to TikTok, operates based on these intricate formulas. Ever wondered how certain content gets recommended to you or why some videos go viral while others stay stagnant? It's all thanks to these algorithms. An AI app named Opus Clip has managed to leverage this by transforming longer YouTube videos into bite-sized clips tailored for platforms like TikTok and YouTube Shorts. From personal experience, these algorithms seem to work in stages, gradually pushing content to larger audiences based on engagement levels. Intrigued? Reach out to us with your thoughts or any insights on these topics. As always, your engagement keeps us going. Stay curious and until next time, take care!
Title: Episode #96 - Fresh API Updates and A Glimpse into the New Ad Console Interface 🎧📱 Summary: This Wednesday, join us as we dive deep into the newest updates from Amazon's Ad Console and the Amazon Ads API. Learn about the novel "exports API," its capabilities, the latest model documentation, and Amazon's intriguing new beta for video ad campaigns. Description: Greetings to our dedicated listeners of Amazon Ads Raw! Apologies for missing out on yesterday's episode, but today we’re back with some noteworthy updates from Amazon's world. Firstly, we discuss the latest API addition, the "exports API." This unique API in the Amazon Ads universe provides a snapshot of your setup, offering a one-time export of your metadata and the present state of all setups. Contrasting with the historical data access, this API focuses on the metadata. Notably, it currently delivers only campaign and ad group level details, but there's ongoing work for targeting and ad specifications. An additional feature to note is the new documentation for common models, shedding light on campaign statuses, ad group statuses, and more. Switching gears to the Ad Console, we highlight an exciting find – a new beta feature related to video ads. Positioned under the campaign creation section, this beta guides users in creating video campaigns for sponsored brands and sponsored display. What’s interesting is the simplified process it offers, particularly catering to advertisers less familiar with the intricacies of Amazon Ads. With just a few clicks, choose a strategy, select a product, decide on targeting, and you're good to go! Despite these new introductions, a pressing concern is Amazon's motivation behind these features. While simplicity and user experience are paramount, the growing feeling is that Amazon's primary focus might be on driving more advertising revenue rather than genuinely enhancing user experience. Thank you for joining us today. If you're an advertiser, stay curious, test these new features, and always strive for better insights. Until next time, take care!