
Show Notes
Download our checklist, The 8 CFO Stategies for Smart Scaling Enter the competition today: www.soldo.com/competition What does it mean to build a finance function that is truly aligned with product, operations and customers? In this episode of The CFO Playbook, David McClelland is joined by Ben Averis, CFO of Yoto, the screen-free audio platform helping children explore stories, music and learning on their own terms. Ben shares his strategic journey of steering Yoto through its ambitious expansion across five countries, including the US, which stands as its largest market. Listeners will gain a firsthand account of balancing operational growth with financial discipline in a seasonal business, as well as insights into the distinct challenges of raising capital and making sound decisions in a fast-paced startup environment. Our conversation takes a deep dive into Ben's transition across industries, from navigating the turbulent waters of the travel sector during the pandemic to embracing the vibrant startup landscape at Yoto. His reflections on cash flow management during crises offer valuable lessons and underscore the critical nature of agility and foresight in financial leadership. We also explore the broader scope of Ben’s role, which encompasses finance, operations, and supply chain management, highlighting the importance of strategic planning and collaboration for informed decision-making. Ever wondered how AI and outsourcing can revolutionise productivity? Ben unveils the innovative ways Yoto is leveraging these tools to enhance efficiency and maintain flexibility, especially in a seasonal market. Through strategic playdates and community-driven content creation, Yoto fosters a vibrant ecosystem that stands resilient against competition. Ben shares his vision for progressive finance, where clarity and simplicity reign supreme, and invites listeners to transform insights into action with a unique high-value resource crafted to guide finance leaders on their journey.
More from The CFO Playbook
What does it take to become the kind of CFO who can turn fast growth into disciplined, sustainable progress? Want more insights from finance leaders? Subscribe to Progressive Finance, Soldo’s new newsletter featuring practical leadership insights, finance trends, and conversations with CFOs and industry experts: https://substack.com/@progressivefinance
What does it take to become the kind of CFO who can lead through hypergrowth, change and uncertainty?
Is the future of finance full-time? Or are the best CFOs increasingly working across multiple businesses?
How do you lead finance in a global human rights organisation, protect independence, and make sure every pound supports the mission? Is there someone you’d like to see on The CFO Playbook? Email us at: [email protected] In this episode of The CFO Playbook, David McClelland is joined by Rohan Hewavisenti, CFO at Amnesty International, one of the world’s most recognised human rights organisations. Rohan shares what financial discipline looks like when the stakes are not measured in profit, but in people’s lives. He explains how Amnesty International’s International Secretariat operates as a £100 million organisation, working as part of a wider €400 million global movement, and why preserving independence shapes everything from funding decisions to resource allocation. In his conversation with David McClelland, Rohan reflects on his career across the not-for-profit sector, from ActionAid and Breast Cancer Care to the British Red Cross, RNIB and Amnesty International. He discusses managing volatility, rebuilding from a £20 million deficit, investing in future areas of human rights work, and keeping finance closely connected to mission impact. Rohan also explores the role of generative AI in a human rights organisation, from the ethical questions around bias, data, and autonomous weapons to the internal opportunities for improving efficiency and accessing decades of research. He explains why CFOs need to understand the cost of AI, build data skills across their teams, and stay open to technology by using it regularly. Rohan’s CFO Playbook principle: Understand the organisation deeply, from what drives income and costs to what drives good performance in mission-related work.
How do you rebuild a heritage automotive brand, manage risk through volatility, and keep finance close to the factory floor?