Help My Small Business: Your Customers Are Worth More Than a Big Influencer Deal
The Lazy CEO Podcast with Jane LuShow Notes
In this episode of Help My Small Business, Jane is joined by Natassia Nicolao, founder of Conserving Beauty, the science-backed skincare brand she scaled to eight figures. With her experience building and growing a brand from the ground up, Natassia brings that hands-on expertise to review Amelia's business, Dulese, a natural refillable deodorant brought over from New Zealand to launch into the Australian market. By the end of this episode, you'll learn: The costly mistake founders make treating Australia and New Zealand as one market How to build genuine relationships with influencers and media without a big budget Why a small, loyal audience always beats chasing reach Connect with us: Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopod Stay updated with Jane Lu: @thelazyceo Connect with Natassia: @natasssia@natassia__ Follow Conserving Beauty: @conservingbeauty @conservingbeauty See omnystudio.com/listener for privacy information.
More from The Lazy CEO Podcast with Jane Lu
In this episode of Help My Small Business, Jane is joined by Elysia Krstevski, founder of Meke Baby, to review Lisa’s travel company, Crooked Compass.
This week on The Lazy CEO, Jane is joined again by the founder of Hairification, Jordan Mylius, for part two of their conversation. Last time, they talked about everything Jordan got right to grow Hairification to $20 million in sales in just two years. This time, they're flipping the conversation to the mistakes they've made along the way.
This week on The Lazy CEO podcast, Jane is joined by Elysia Krstevski, founder of Mekė Baby. Elysia came up with the idea after battling mastitis as a new mum and realising there was no easy way to safely warm expressed breast milk while out with her baby. With no product development experience, she decided to create the solution herself. Three years later, Mekė Baby has sold out seven times and landed on the shelves of Baby Bunting.
In this episode of Help My Small Business, Jane and Ethan Yong, founder of UmamiPapi, review Neon Goat, a natural deodorant brand for tween and teenage boys. The challenge? Boys are the consumers, but Mum is the one buying it.
This week on The Lazy CEO, I’m joined by Ethan Yong, founder of UmamiPapi. Ethan started making chilli oil during COVID while working his first job as a graduate, spending his weekends cooking and packing orders before and after work. A few years later, UmamiPapi is a 7-figure business, stocked in thousands of retailers including every Coles store nationally, exporting to Malaysia and the UAE. And if that wasn’t enough, Gordon Ramsay tasted the chilli oil and gave it his very own verdict: “absolutely fucking delicious.” In this episode, we get into: What it was actually like building a food business from scratch while working a full-time job. The biggest mistakes Ethan made while scaling a bootstrapped business. How to build a brand that stands out in such a competitive category. What it was really like appearing on Gordon Ramsay’s Food Stars. Connect with us: Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast Stay updated with Jane Lu: @thelazyceo Stay updated with Ethan: @flavourenhancer621 Follow UmamiPapi!: @itsumamipapi See omnystudio.com/listener for privacy information.