#140 Candy Claws: How Maddy & Dylan Jarvis Cracked Meta Ads to Scale a $30M Beauty Brand
The Lazy CEO Podcast with Jane LuShow Notes
This week on The Lazy CEO Podcast, Jane sits down with sibling co-founders Maddy and Dylan Jarvis, the duo behind Candy Claws, one of Australia’s fastest-growing beauty brands.
With zero background in beauty or e-commerce, they launched salon-quality press-on nails from Maddy’s living room in 2023. What started as packing orders themselves quickly turned into a breakout success, scaling to $20M in annual revenue and on track to surpass $50 million in total sales this year, all completely bootstrapped.
In this episode, they dive into: • How dropshipping gave them the funds to launch Candy Claws. • The growth playbook behind dominating Meta ads and breaking through a competitive market. • Their advice for other budding entrepreneurs on how to scale fast and what they wish they hadn’t wasted time on along the way.
Connect with us: Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopod Stay updated with Jane Lu: @thelazyceo Connect with: Maddy Jarvis & Dylan Jarvis Follow Candy Claws: @candyclawsco See omnystudio.com/listener for privacy information.
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