Show Notes
In this episode I talk about: My big realisation running my quiz for wellness business owners and realising so many of you struggle to put together a really clear offer or service to sell with ease The four key benefits and reasons why a signature offer is key in your wellness business: Having a signature offer makes it easier to buy from you Having a signature offer makes it clear what the outcome is of working with you Because drop-in sessions don’t work Having a signature offer shows you’re confident in getting results and you know what it takes to get there
I mentioned a few resources during the episode: Have a listen to my conversation with Joanna Sapir from last season where we talk about about the importance of creating a signature offer so you can ditch the ‘time for money’ mentality. Sign up for the Signatures That Sell free challenge running 18-22 September 2023 if you’re struggling to put a 1:1 offer together for your own wellness business I also wrote this blog on why you need a signature offer if you want to read back over the content discussed. Love this podcast? Want to go deeper on getting to know your ideal clients so you feel surrounded by people ready to work with you? Join the Just Start Now course and community for wellness business owners.
Any questions about this episode or the Just Start Now community drop me an email ([email protected]), send me a DM on Instagram or book in a chat here.
More from Just Start Now
Instagram is a tool that many of us have a love/hate relationship with and feel confused (and often filled with comparison) by how to use effectively. We know it can help us reach loads of ideal customers, yet somehow our accounts are the ones stagnant on numbers, only being followed by other practitioners and feeling like a total time suck.
This year I've invested in my own skills as a coach so that I can better serve my clients and the Just Start Now community. And after years of waiting for the right course to come along I chose Sas Petherick's Self-Belief Academy.
Right now as I release this podcast episode in November 2023 we are being flooded with videos and images of the horrific atrocities happening in the Israel/Palestine conflict. And sadly the case is that at any given moment in the world we live in, violence, displacement, persecution and war is taking place somewhere in the world. When we bear witness to this – how does it affect how we show up for our business? Should we talk about it? Should we carry on as normal? Or should we shut up shop and stop selling? It feels there are loud opinions arguing all sides, leaving us feeling we’re never doing the ‘right’ thing. With that backdrop I’m talking to Dalia on the podcast today – a Pilates instructor based in London, who herself has experienced war and conflict for many years in her home country of Lebanon. In this episode we talk about: Dalia’s own experience with trauma living in a country where she experienced conflict and what this taught her about suppressing, ignoring and avoiding her feelings. The importance of acknowledging and hearing the voice that tells you to slow or stop and feel if it is hard to do business right now Bringing a non-judgemental approach to both ourselves and to others in how they handle sharing or not sharing their thoughts and opinions on world events on a public platform What can be going on behind the scenes for us and others in how we choose to process and move through the grief we feel when we watch others suffer. And how ‘business as usual’ isn’t necessarily a bad thing for some (but in fact necessary). Tools that Dalia uses to connect with herself and not lose sight of the good and beauty in the world when everything feels dark and difficult – including mindfulness, walking, movement, breath-work and leaning in to communities and networks to feel less alone. The importance of talking therapies and practitioners in giving us a way to accept and understand ourselves more, and the ripple impact this has of understanding and showing compassion for others in a world that would otherwise seek to polarise and pit us against one another.
This episode was inspired by another question that was asked recently in the Just Start Now community - which is a safe space for my members to ask any and all questions no matter how small or seemingly silly, at any stage of business.