LinkedIn, Instagram & Subject Line Tactics That Are Working In Q4 | Bathroom Break #128
The Marketing MillennialsShow Notes
Q4 inboxes and feeds are about to get crowded, and last quarter's tactics might not be enough to stand out. Jay and Daniel trade the subject line plays they're betting on right now. Daniel puts a specific number like 7, 5, or 8 (never a round 10) at the front of his subject lines, and he mixes lowercase with a single all-caps word. Jay capitalizes the entire first word, like NEW, and opens with the offer in brackets. He also moves emojis to the middle or end of the subject line, or bookends them in the preheader, because a leading emoji causes problems for screen readers.
They also break down LinkedIn's new collaborative posts, which push one post into up to five feeds (including company pages) without counting as sponsored. Then they get into why Instagram's new AI agents in Edits are worth using now but could turn everyone's feed into a wall of sameness later. Daniel's workaround is to test new hooks with trial reels so they reach non-followers first. The bigger lesson is that when a platform launches a new feature, you should lean in early, because that's when it gets the most distribution. If you're a Marketer who wants more opens and more reach heading into Q4, this is the episode for YOU.
Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That
Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:https://themarketingmillennials.com/
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:https://workweek.com/
More from The Marketing Millennials
Blake Erickson, Co-Founder of Scaling.com and co-author of The Science of Scaling, says 10x growth is easier than 2x. Daniel wanted to know why.
By kickoff, sports fans already know what they’re buying. If you only show up during the game, you missed your window.
Pumping out AI-written filler content could be quietly tanking your site. Daniel explains Google’s new spam update, which flags websites full of low-quality AI content, and why a few strong pieces with real stats beat 200 keyword articles. Jay shares Ahrefs data showing that pages not updated in a year are two times less likely to be cited by AI, and that adding schema made no difference across 1,900 pages. He also explains why listicles are the format AI pulls from most.
Wait a minute - are you still sending ad traffic to your homepage? Val Riley, VP of Marketing at Unbounce, says Google's noticed, and your landing page might be the reason your ads stop showing up.
If Gen Z is on your media plan and Roblox isn’t, Stephanie Latham, VP of Global Brand Partnerships and Advertising at Roblox, has some news for you: that math isn't mathing.