Show Notes
In this episode the founder of the Attention Practice, Claire Coady, and broadcaster & journalist James Wickham consider who is selling your attention, who's buying it - and why. We also cover the important topics of haberdashery, video games, MTV and jazz.
Show notes:
How Brands Grow by Byron Sharp https://uk.bookshop.org/a/16591/9780195573565
The Sirens’ Call by Chris Hayes https://uk.bookshop.org/a/16591/9781914484940
Internet Matters research on understanding online news on children’s and young people’s wellbeing: https://www.internetmatters.org/hub/research/impact-online-news-childrens-wellbeing/
WARC - Neuroscience - what it is and how to evaluate marketing effectiveness https://www.warc.com/newsandopinion/opinion/warc-from-home-neuroscience--what-it-is-and-how-it-helps-evaluate-marketing-effectiveness/en-gb/3602
Tim Wu’s The Attention Merchants lays out the evolution of the attention economy (at least until 2017) https://uk.bookshop.org/a/16591/9781782394853
Meta’s financial results and reports: https://investor.atmeta.com/financials/ Alphabet (Google) investor relations: https://abc.xyz/investor/ NOTE: Claire references a figure: “90% of Google’s earnings come from advertising.” When rolled into Alphabet, it’s more like 75%. Google earns money from subscription services and Google Cloud and workspace. The benefit of being the maker of Android.
More from Can We Have Your Attention?
Claire and James discuss Aaron Sorkin’s film, The Social Reckoning, a companion to The Social Network.
You can also watch this episode on our YouTube channel!
You can also watch this episode on YouTube!
Ad tech, the backbone of digital advertising, is a lucrative business. But why? Who is profiting from it? And at what cost? Claire and James are joined this week by Claire Atkin, Co-founder and CEO of the Check My Ads Institute. They discuss ad tech: what it is, how it works, why it makes money, for whom it makes money - and what the consequences are.
For the past 25 years, claims on packets of crisps have been subject to more regulation than claims in election campaigns. But that could finally be about to change. Amendments to the Representation of the People Bill promise to apply some of the UK’s strenuous - and effective - advertising standards to election advertising. We are joined by Alex Tait, ad industry veteran and founder of the non-partisan campaign organisation Reform Political Advertising, one of the groups advocating these changes. Alex, together with Benedict Pringle, set up Reform Political Advertising to change the law. What does fact-based election advertising mean in practice? How can regulation that applies to commercial brand advertising improve political trust? How long does it take to turn an idea into a law? And can turkeys really vote for Christmas?