Media Magnet

53: Solo Episode Alert! The Top 10 Ways to Become a Journalist’s Most Trusted Source with Liz Nable

Media Magnet

Show Notes

In this episode Liz shares her personal playbook for building strong, lasting relationships with journalists. Learn the practical steps you can take—no matter your business size or experience—to become a go-to media source and get featured consistently.

Key Takeaways:

Why you should build relationships with journalists before you need them

The importance of being upfront, honest, and transparent in all your interactions

How responding quickly and respecting deadlines sets you apart

Tips for tailoring your pitch to each outlet’s audience and style

Why adding value and being genuinely helpful makes journalists come back to you

The power of admitting mistakes and correcting them fast

Staying consistent with your message and expertise

Respecting embargoes and off-the-record agreements to build trust

The value of being authentic and skipping the spin

Following up promptly after interviews to make life easier for journalists

Connect with Liz:

Email: [email protected]

Instagram: @liz_nable

Like this episode? Subscribe, leave a review, and share it with a friend who wants to get more media coverage!

More from Media Magnet

Sep 8, 2026

Enough of the box-tickers. My guest today says most small business owners have, at some point, buried their head in the sand about their numbers, come to her flying completely blind, and finally hit the point where enough is enough.

Sep 1, 2026

"I think we've attached a lot of success to raising capital." When a business raises $25 million and gets a $100 million valuation, we treat it like a win. My guest today says that's not actually a marker of success at all, and understanding the difference could change how you think about your own business.

Aug 25, 2026

Most people who sell a business they've poured five years of blood, sweat and no salary into would take the win and put their feet up for a while. My guest today looked at her payout and thought, "Great, let's do it all again, but harder, faster, and with a lot more on the line this time."

Aug 18, 2026

There are 2.2 million self-employed Australians. Nearly half of small business owners aren't contributing to their own super. And most of them are telling themselves the same thing: my business is my retirement plan.

Aug 11, 2026

They beat out 14 other applicants for the lease. They opened with 5,000 local social media followers already waiting for them. They had a line out the door on winter mornings. Their biggest day was 444 coffees in a little suburban cafe with just two people behind the counter.

See all episodes →