
Show Notes
If you’re an interior designer who keeps hitting the same comfortable design fee, this episode is for you. I’m sharing Tina’s story of going from a $17,000 design fee ceiling to a $96,000 fee and the shift was not that she suddenly became five times better at design.
In this episode, you’ll learn: Why your historical design fee may not be relevant to the opportunity sitting in front of you. What needs to be underneath a higher design fee, including time, talent, expertise, responsibility, value, and the financial impact on your business. Why confidently communicating your value matters when a client starts asking hard questions about your fee. How your own pricing mindset can become the biggest thing standing between you and a bigger opportunity. Why a bigger fee does not automatically make a project a better fit and the questions I want you asking before you say yes. How one breakthrough fee can change your reference point and expand what you believe is possible for your interior design business.
Related Resources If you’re working through your own fee ceiling, these are natural next steps for thinking differently about pricing and the opportunities you choose.
Your Highest Design Fee Starts Before the Proposal: https://www.youtube.com/watch?v=BcSfLsKWptE
Overcoming Fear Increasing Rates Designers: https://pamela-durkin.com/marketing-by-design/overcoming-fear-increasing-rates-designers/
If you’re tired of chasing leads, talking people into your value, or saying yes to projects that make you question your life choices, Luxury Client Academy may be your next step. It’s my private 1:1 coaching program for interior designers ready for better projects, higher fees, and less nonsense.
Inquire about coaching here>> https://pamela-durkin.com/contact-us/
More from Six Figure Designer
If you want to improve your interior design sales process, you need to understand what your prospective clients are thinking before they decide to hire you. Because loving your work and being ready to sign a contract are two very different things.
Before joining a coaching program, you need to know whether it will actually help you make better decisions in your interior design business—not just give you another pile of information.
Before chasing more clients, I want you to look at what’s already happening inside your interior design business. Because adding more work to a shaky foundation can make the problem worse.
If your interior design fees go down when you really want a project and shoot up when you’re hoping a client says no, the fee may not be the real problem.
If your small interior design projects are supposed to lead to bigger work, the question is simple: are they actually doing it?