Show Notes
If your small interior design projects are supposed to lead to bigger work, the question is simple: are they actually doing it?
A lot of interior designers keep smaller services on the menu because they seem like an easier yes. A paint consultation, a decorating-only service, or a one-room package can feel like a smart way to get a client in the door, build trust, and eventually move into a larger project.
But here’s the rub: if that next step is not actually happening, you may not have a strategy. You may just have more small projects . In this episode, you’ll learn: How to look at the actual data and see how many small interior design projects have really turned into larger jobs. Why a smaller service needs a clear purpose instead of simply sitting on your website and hoping someone finds it. The question I want you to ask yourself Why smaller projects can take nearly the same communication, scheduling, attention, and mental bandwidth as larger ones. How to tell whether your small offer is a real stepping stone to bigger work or simply a safer-feeling way to avoid selling the larger project. Why your time, marketing, and attention should support the kind of work you actually want more of.
I’m not telling you to eliminate every smaller service. I like having one available when business is slow, you need a fill-in, or the right client needs a smaller starting point. But you need to know what that service is there to do.
Related Resources Flexibility in Service Offerings Designers: https://pamela-durkin.com/marketing-by-design/flexibility-in-service-offerings-designers/
If you’re tired of chasing leads, talking people into your value, or saying yes to projects that make you question your life choices, Luxury Client Academy may be your next step. It’s my private 1:1 coaching program for interior designers ready for better projects, higher fees, and less nonsense.
Inquire about coaching here>> https://pamela-durkin.com/contact-us/
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