Show Notes
Not sure where your studio's leaking time or money? Book a free discovery call with my team here: https://bit.ly/p-your-studio-check-up
Follow the show: Spotify Apple Geronimo Unfiltered YouTube Instagram: @thegeronimoacademy
Follow our guest, Jade Winter here: https://www.instagram.com/jadewinter/
He built a global reformer Pilates franchise with 130+ studios. No memberships. No free trials. Just one simple model run with relentless consistency.
I sat down with Jade Winter to pull apart how he did it, and to get the operating principles any studio owner can steal, whether you do Pilates, strength, or anything in between.
We covered the contrarian stuff most people are scared to touch. Why free trials train people not to value you. Why he ditched memberships for prepaid packs and never looked back. And the exact revenue ceiling, what we call the "40K fuckery," where owners hit a wall, dip about 20% for three months, and either learn to lead or burn out.
If you've ever felt like you ARE the business instead of owning one, this one's for you.
In this episode you'll hear:
Why Jade kills the free trial and what he runs instead
The prepaid pack model and the 80 to 90% repurchase rate behind it
How he solved instructor inconsistency with screens, voiceover, and 100+ hours of training
The "don't blame them, train them" rule
Why base plus commission beats paying instructors hourly
The "$50 of value for $25" test that survives any downturn
The wake up call that forced him to build real systems
What the top 10% of studios do differently (hint: it's not talent)
The one tactical move to make first thing Monday morning
CHAPTERS
00:00:00 Meeting on neutral ground 00:02:00 Kill the free trial: why paid intros win 00:03:00 Prepaid packs vs memberships 00:05:49 How the 100-hour instructor model works 00:07:33 The screens and voiceover origin story 00:10:00 Instructor inconsistency: the real enemy 00:19:53 Don't blame them, train them 00:22:24 The 80% conversion benchmark 00:24:30 Base plus commission 00:30:00 Deliver $50 of value, charge $25 00:42:28 The wake up call: being the business vs having one 00:43:46 The "40K fuckery" explained 00:50:52 The Monday morning move 00:53:58 Wrap up
If you got something from this, then you need to listen to "Coming back from rock bottom with Travis Young from Reborn."
And if your studio's not where you want it, book a free discovery call with my team and we'll map the fix: https://bit.ly/p-your-studio-check-up
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