
Show Notes
In this episode of The AIC Podcast, Rose Riby, AIC Head of Combinable Crops and Seed, and David Huish from Dalton Seeds and Vice Chair of the AIC Seed Committee join Wendy Ford, AIC Communications Manager, to discuss certified seed, what it is, what it means for growers and why it matters for the future of the UK seed industry.
We cover: What certified seed is and how it gives growers confidence that the seed they purchase meets recognised quality standards. What seed certification involves, including independent checks of germination, physical purity, moisture levels and the presence of weeds or other impurities. How growers can weigh the upfront cost of certified seed against its wider value, including quality assurance, traceability and investment in future varieties. The role of the Agriculture and Horticulture Development Board’s Recommended Lists in helping farmers compare varieties, disease resistance, straw strength and market opportunities. Why royalties are important in supporting plant breeders’ research and development, helping to bring forward new varieties and improved genetics. How seed treatments can protect crops against seed-borne diseases, and why accurate application rates and independent assurance are important. The role of the European Seed Treatment Assurance Scheme, known as ESTA, in supporting the safe and high-quality handling of treated seed. How certified seed can support sustainable crop production through known germination standards, improved varieties, responsible production and more targeted use of inputs. Why growers should seek advice from someone who understands their farm, the seed market, variety traits, disease risks and the needs of the end market.
As Rose Riby explains, certified seed provides “confidence that what you’re purchasing in a bag is as it should be”. David Huish describes it as “trust in a bag”, reflecting the reassurance provided by independent testing, traceability and recognised quality standards. This episode is ideal for arable farmers, growers, seed merchants, plant breeders, agronomists and anyone who wants to understand certified seed, the certification process and the role it plays in supporting crop production and continued investment in future varieties.
More from The AIC Podcast — UK Agri‑Supply Chain Insights
What did party conference season 2026 reveal for UK agriculture and the agricultural supply chain?
In this episode, John Kelley, AIC Services Managing Director and Chief Operating Officer of AIC, joins Wendy Ford, AIC Communications Manager, to look ahead to the AIC Dinner & Conference 2026 and explore some of the biggest questions facing the agri-supply chain industry.
In this episode, Harriet Trewin and Jo Gilbertson from AIC’s fertiliser sector join Wendy Ford, AIC Communications Manager, to discuss the Carbon Border Adjustment Mechanism (CBAM) and what it could mean for fertiliser businesses, farmers and the wider agricultural supply chain.
In this episode, Sarah-Jane Godfrey, AIC Technical Manager, talks all things Forage Analysis Assurance (FAA) Group as she tells us about the importance of accurate, consistent and reliable forage analysis, and the role the Group plays in supporting livestock nutrition across the UK and Ireland.
Recorded earlier in 2026 to celebrate the 20th anniversary of the FIAS Scheme, in this episode of The AIC Podcast, AIC Technical Manager Roberta Reeve discusses the Fertiliser Industry Assurance Scheme (FIAS), its role in supporting safe and secure fertiliser supply, and what Participants need to know to stay compliant.