36. John McCoy, LinkedIn | How can public servants can use LinkedIn to their advantage?
Your Digital ReputationShow Notes
In this episode of Your Digital Reputation, host Roger Christie is joined by John McCoy, Senior Account Director for Federal Government at LinkedIn, to discuss the secrets, tips, and best practices of using LinkedIn for public sector leaders. They explore the potential for growth in this area and emphasise the importance of public sector leaders establishing a strong presence on LinkedIn. Tune in to learn how LinkedIn can work best for the public sector, best practice examples and what leaders stand to gain from utilising this platform.
TIME STAMPS: [00:00:33] LinkedIn for public sector leaders. [00:04:37] Changing perceptions of LinkedIn. [00:09:15] Barriers to online engagement. [00:12:33] How to engage and start. [00:15:58] Engaging content in the public sector. [00:20:04] Progressive posting functionalities. [00:23:02] Attracting talent through LinkedIn. [00:25:30] Impact of online interactions. [00:29:13] Essential steps for LinkedIn. [00:31:29] Employee engagement with content.
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