Show Notes
In this episode, I have a value-packed chat with Hayden Burgess from Pitchr. We purposefully meander through lots of valuable insights, including: • What it means to have a 'no compromise' business• Cultivating confidence and assertiveness with clients• Positioning yourself as a consultant• Bad habits that creatives develop in business• Simple selling skills with real impact
About Hayden Burgess: As the founder of Pitchr, Hayden helps creatives who want to build a solo creative business that is profitable and fulfilling. He works with creative weirdos who are great at their craft but were never taught how to run a business. Connect with Hayden on Instagram
Connect with Bec Hughes: Check out The Brand Method Find me on Instagram
More from Brand Strategy Unwankified
Brand Strategy is the real advantage for designers right now, not AI. But a framework and a template on their own won’t give you what you need to win brand strategy work. If you’re weighing up a brand strategy course, and want to sort the wheat from the chaff before you invest, this one’s for you. I dig into the 3 things every brand strategy education program or course should cover, including:
Andy Starr told me in this podcast he's not a master. He lied. Or at least I disagree. In this expedition through what's wrong, right, problematic, and possible in the disciplines surrounding branding, Andy shows he is a master challenger, disruptor, and divergent thinker. Prepare for discussion on: • The value and purpose of simplifying strategy • Reasons to embrace messiness and chaos • How brand strategy has been devalued and where to from here • What happens when questions don't work • Creating advantage through difference ...and so much more.
Maybe there isn't one RIGHT way to do brand strategy. But there is a WRONG way. In this episode I share 7 things I would never do when creating a brand strategy for a client based on my 25+ years of experience. Don't take it as criticism. Take it as an opportunity to: • Deliver more impactful results • Build stronger client relationships • Increase your value as a strategic thinker
People don't pay for what they can't see. So why do so many designers hide the most valuable thing they do? If you have a feeling you're giving your thinking work away for free, but you're not sure how to go about charging for it, this episode is for you. I get into: • How to turn intuitive thinking into a deliverable that gets noticed• The biggest mistake designers make when they list their services• A simple way to start pricing your thinking, even without a formal process or service• Productising your thinking, and why it instantly raises what you can charge You don't need a full blown brand strategy process to start charging for the thinking you're already doing. You just need to make it visible.
We'd be lying if we said AI isn't making the design industry twitchy, right? Jacob Cass joins me again to talk about what it takes to become a brand builder AI can't replace, including: • Which designers should be the most worried about AI• How to collaborate with AI effectively• How and why designers should shift their focus "upstream"• What separates producers and consultants• Asking the right questions for better sales results• Jacob's time management tips and how he stays so consistent• What’s happening at the Brand Builders Summit on 8-11 Sept >>> Get your FREE Summit ticket here