Show Notes
Personal Branding Pt 1: If you don’t build a personal brand in the next few years, you will get left behind. This is Jane Lu’s first-ever mini-series on The Lazy CEO Podcast, and it’s all about how to build a personal brand properly for 2026. With AI, automation, and global competition accelerating faster than ever, your personal brand is no longer a nice to have. It’s essential. Jane breaks down why showing up matters, why trust is built faster through people than products, and why you already have a personal brand whether you like it or not. This episode lays the foundation for the entire series. If you don’t believe why this matters, you won’t stick with it. You will learn: Why not building a personal brand now means getting left behind How showing up builds trust faster than any product ever could That you already have a personal brand and why being intentional is everything Tomorrow, we dive into Pt 2: The 4-Part Framework to Crafting Your Personal Brand & Niche Episodes referenced: #128 Frank Greeff: Everything You Need to Know About Startup Growth and Selling for $180M Connect with us: Follow The Lazy CEO Podcast: @thelazyceo_podcast Stay updated with Jane Lu: @thelazyceo See omnystudio.com/listener for privacy information.
More from The Lazy CEO Podcast with Jane Lu
In this episode of Help My Small Business, Jane is joined by Elysia Krstevski, founder of Meke Baby, to review Lisa’s travel company, Crooked Compass.
This week on The Lazy CEO, Jane is joined again by the founder of Hairification, Jordan Mylius, for part two of their conversation. Last time, they talked about everything Jordan got right to grow Hairification to $20 million in sales in just two years. This time, they're flipping the conversation to the mistakes they've made along the way.
This week on The Lazy CEO podcast, Jane is joined by Elysia Krstevski, founder of Mekė Baby. Elysia came up with the idea after battling mastitis as a new mum and realising there was no easy way to safely warm expressed breast milk while out with her baby. With no product development experience, she decided to create the solution herself. Three years later, Mekė Baby has sold out seven times and landed on the shelves of Baby Bunting.
In this episode of Help My Small Business, Jane and Ethan Yong, founder of UmamiPapi, review Neon Goat, a natural deodorant brand for tween and teenage boys. The challenge? Boys are the consumers, but Mum is the one buying it.
This week on The Lazy CEO, I’m joined by Ethan Yong, founder of UmamiPapi. Ethan started making chilli oil during COVID while working his first job as a graduate, spending his weekends cooking and packing orders before and after work. A few years later, UmamiPapi is a 7-figure business, stocked in thousands of retailers including every Coles store nationally, exporting to Malaysia and the UAE. And if that wasn’t enough, Gordon Ramsay tasted the chilli oil and gave it his very own verdict: “absolutely fucking delicious.” In this episode, we get into: What it was actually like building a food business from scratch while working a full-time job. The biggest mistakes Ethan made while scaling a bootstrapped business. How to build a brand that stands out in such a competitive category. What it was really like appearing on Gordon Ramsay’s Food Stars. Connect with us: Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast Stay updated with Jane Lu: @thelazyceo Stay updated with Ethan: @flavourenhancer621 Follow UmamiPapi!: @itsumamipapi See omnystudio.com/listener for privacy information.