Exploring the World of Pet Nutrition: Billy Hoekman on Fermentation and Microbial Diversity
Pet Business DisruptorsShow Notes
In this episode of Pet Business Disruptors, host Clayton interviews Billy Hoekman, the master formulator at Green Juju and a renowned expert in fermentation within the pet food industry.
Billy shares his unique journey into the world of pet nutrition, which began with his own experiences as a dog owner and his quest to understand the best diet for pets. He discusses the importance of microbial diversity in pet diets, emphasizing the benefits of fermentation and how it can enhance gut health.
The conversation also delves into the formulation of Green Juju's products, highlighting their focus on using organ meats like heart, liver, and kidney to create nutrient-dense foods. Billy explains the rationale behind their innovative approach and the significance of providing pets with a varied diet to promote overall health and resilience.
Journey into Pet Nutrition : The guest's journey into the pet nutrition industry began in his mid-20s when he got his first dog. His initial question about what to feed his dog sparked a lifelong passion for pet health and nutrition, leading to over 15 years of experience in the field.
Importance of Microbial Diversity : Fermentation is highlighted as a key method for enhancing microbial diversity in pets' diets. The guest emphasizes that a diverse gut microbiome is crucial for overall health, similar to how farm kids are less prone to allergies due to their exposure to various microbes.
Innovative Approach to Probiotics : Unlike traditional single-strain probiotics, the guest advocates for using whole food cultures that contain thousands of different microbial species. This approach aims to provide a more comprehensive and beneficial probiotic effect for pets.
"I think we need to keep continually pushing on that and going how do we make this better."
"I think any good bacteria is better than no good bacteria."
"I would much rather have them do that probiotic intermittently, and then feed a higher fiber diet."
Clayton Payne is an industry veteran of three decades of working in the pet industry. Brought up working in his parents' pet store, Clayton has seen the industry evolve over five different decades and has been on the cutting edge of the industry since the nineties. Building pet businesses from scratch, establishing multi-national distribution chains and having worked in every aspect of the industry, Clayton has a rare insight into the Pet Industry that is rivalled by few.
Clayton has been the spearhead of many of the industry's changes and has introduced numerous new concepts to market with a trail of success behind him. He has worked in numerous countries within the pet industry, speaks four different languages and has established both import and export relationships on all continents (excluding Antarctica).
As well as being COO of one of the UKs fastest growing insect technology companies, Clayton is a Pet industry consultant who has consulted for many household brands and delivers sales training to pet trade professionals.
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