Show Notes
In this episode of the SGPT Marketing Podcast, George Branford shares a behind-the-scenes look at what a founder's calendar should actually look like if they want to grow a successful small group personal training gym. Drawing on his experience scaling INTENT91 to 5 locations (with more on the way), George explains why your calendar is one of the clearest indicators of your future success and why reacting to your inbox isn't a growth strategy.
George breaks down the 5 non-negotiable areas every gym owner should prioritise each week, from driving sales and creating content to developing your team, recruiting talent and reviewing key business metrics. He also shares one often-overlooked habit that has had a huge impact on his own performance as a business owner.
More from SGPT Marketing
In this episode, Miles sits down with Fenton Hancock, Founder of HUB, to discuss how he grew his SGPT gym to 190 active members after 6 years in business. Fenton shares the lessons behind HUB’s growth, from building a strong brand and community to finding the right facility, introducing paid advertising and adapting his sales process to free up more time.
This episode explores why very few sales are truly “organic” and why gym owners should look at the full customer journey rather than focusing on the last click. Miles explains how prospects can interact with multiple marketing channels - from paid ads and organic content to websites, emails, Google reviews and referrals - before eventually becoming a customer.
In this episode, George sits down with Jordan from STRIVE Training Club to unpack how he went from one-to-one PT to building a thriving SGPT business with over 350 members across two sites in less than two years.
In this episode, Miles sits down with Leah, Founder of Alchemy Personal Training, to discuss her journey from delivering one-to-one PT in a small shed to building her own SGPT gym. Leah shares the key decisions that shaped Alchemy’s growth, from going all-in on one SGPT offering and targeting a clear demographic to increasing prices, investing in consistent marketing and hiring her first coach.
This episode explores 3 things SGPT gym owners should never copy from another gym: their prices, equipment and content. George explains why another gym's apparent success doesn't mean their decisions are right for your business, and why your pricing, facility and marketing should instead be built around your own ideal customer and the business you want to create.