Show Notes
If you feel stuck trying to sell flowers everywhere and to everyone, this episode brings clarity fast. Jenny Marks breaks down why most flower farmers do not have a marketing problem... they have a niche problem! She walks through how to define your niche as a practical business model, not a vibe, by aligning what you grow, how you sell, and who you serve with real market demand, profitability, and the lifestyle you actually want as a farmer.
This conversation covers using a simple SWOT analysis to uncover opportunities in your local flower market, choosing customers you enjoy and who are willing to pay, and designing a farm business that protects your energy and boundaries. You will learn how to test a niche without locking yourself into it forever, simplify operations, and build a more sustainable, profitable flower farm that gets easier to market and easier to run as you grow.
Get the Find Your Niche worksheet: www.trademarkfarmer.com/niche
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Find free flower business resources: www.trademarkfarmer.com/note
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