UCLA CEO of Athletics Tim Harris wants to "burn the tarps": our exclusive, extensive first interview

In this extensive, exclusive, wide-ranging hour-long interview with UCLA CEO and Director of Athletics Tim Harris, we talked with Harris about his early days on the job, his vision for UCLA, and his thoughts on how he can help bring the program back to major prominence.

Harris talked about his desire to “burn the tarps” but put in a major call-to-action for UCLA fans to come back to the Rose Bowl and return to being season ticket holders, with the alignment in the Chancellor’s office, in the football program, and in the athletic department.

He also opined that he believes UCLA is a Sleeping Giant, but that to get to Giant status it’ll require buy-in from all stakeholders.

He also shared numerous stories and anecdotes, including personally calling a season-ticket holder having an issue with his account on the Monday holiday to get him squared away, as well as the sheer number of texts he received after he took the job — and how that blew him away about what UCLA meant to people.

It’s the best interview we’ve ever done on BRO. #UCLA #UCLAFootball #UCLABruins #UCLABasketball #On3

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