Show Notes
Summary: In this episode, recorded live on the 8th of September, we delve into the upcoming Amazon Accelerate event in Seattle. This annual seller event promises fresh announcements, especially in the advertising sector. Plus, a discussion on YouTube thumbnail testing and its impact on viewer engagement.
Description: Hello everyone, welcome to another insightful episode of Amazon Ads Raw Daily on this fine Friday! We're on the brink of Amazon Accelerate - the annual spectacle hosted directly by Amazon. It's your window into invaluable learnings, networking opportunities, and a sneak peek into Amazon's future plans. Given its pattern, the event is a breeding ground for new announcements, especially on the advertising front. Lately, there's been a noticeable decline in updates, which makes me believe this event will unveil a flurry of them. If you're a seller, this is your moment! Amazon Accelerate blends virtual with real, although, sadly, in-person tickets are sold out. But don't lose hope; you can still grab a virtual seat, attend sessions, and even get recordings. Head over to amazonaccelerate.com to explore the speakers, agenda, and much more. Diving into a tangent, let's talk about thumbnails - not on Amazon, but YouTube. A topic that's intrigued me recently is YouTube's A-B testing feature for video thumbnails. Interestingly, the popular open-mouth thumbnail may be losing its charm! Mr. Beast's recent tests show that closed-mouth thumbnails result in increased watch time. Why, you ask? Well, I have some theories. Is it audience evolution? Or are viewers now seeking genuine content over mere clickbait? Your guess is as good as mine. Feel free to share your thoughts or reach out with your insights. I always appreciate hearing from my listeners. With that, let's wrap up this episode and head into the weekend. Exciting times await next week with the Amazon Accelerate event, and I'll keep you updated. Have a splendid weekend and see you on the other side!
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