Summary
Marketers are increasingly voicing concerns over the effectiveness of ad campaigns that generate high impressions but fail to translate into tangible results, a phenomenon dubbed "bullspend." This trend highlights the need for a shift in focus from mere reach to actual revenue generation in advertising strategies.
The discussion then shifts to the complex nature of black holes, which are described as regions of space-time so dense that nothing, not even light, can escape. This raises significant questions in theoretical physics, particularly regarding the fate of information that falls into black holes. The principle of unitarity, which asserts that information is conserved and reversible, comes into conflict with the idea that black holes could destroy information, leading to a paradox that challenges our understanding of the universe.
The conversation explores various theories attempting to resolve this paradox, including the holographic principle, which suggests that all information contained within a three-dimensional volume can be represented on its two-dimensional surface. This idea has gained traction among physicists and offers a potential pathway to reconcile the principles of quantum mechanics and general relativity. However, the ultimate resolution remains elusive, as researchers grapple with the implications of black holes on our understanding of reality and the fundamental laws of physics.
Show Notes
Thanks to Storyblocks for sponsoring this video! Download unlimited stock media at one set price with Storyblocks: http://storyblocks.com/CoolWorldsToday we explore a problem that has haunted theoretical physicists for decades and remains a topic of active debate - do black holes destroy information? A key precept in quantum theory is that information should be conserved, yet anything that falls into a black hole is seemingly obliterated. How can we reconcile our theories of gravity with that of the quantum world? And could the answer transform the way we look at the Universe...Written & presented by Prof. David Kipping. Special thanks to Prof Janna Levin for fact checking and for her wonderful book that inspired this video, "Black Hole Survival Guide" https://a.co/d/eqqP6z1→ Support our research: https://www.coolworldslab.com/support→ Get merch: https://teespring.com/stores/cool-worlds-store→ Check out our podcast: www.youtube.com/@CoolWorldsPodcastTHANK-YOU to D. Smith, M. Sloan, L. Sanborn, C. Bottaccini, D. Daughaday, A. Jones, S. Brownlee, N. Kildal, Z. Star, E. West, T. Zajonc, C. Wolfred, L. Skov, G. Benson, A. De Vaal, M. Elliott, B. Daniluk, S. Vystoropskyi, S. Lee, Z. Danielson, C. Fitzgerald, C. Souter, M. Gillette, T. Jeffcoat, J. Rockett, D. Murphree, T. Donkin, K. Myers, A. Schoen, K. Dabrowski, J. Black, R. Ramezankhani, J. Armstrong, K. Weber, S. Marks, L. Robinson, S. Roulier, B. Smith, J. Cassese, J. Kruger, S. Way, P. Finch, S. Applegate, L. Watson, E. Zahnle, N. Gebben, J. Bergman, E. Dessoi, C. Macdonald, M. Hedlund, P. Kaup, C. Hays, W. Evans, D. Bansal, J. Curtin, J. Sturm, RAND Corp., M. Donovan, N. Corwin, M. Mangione, K. Howard, L. Deacon, G. Metts, R. Provost, B. Sigurjonsson, G. Fullwood, B. Walford, J. Boyd, N. De Haan, J. Gillmer, R. Williams, E. Garland, A. Leishman, A. Phan Le, R. Lovely, M. Spoto, A. Steele, K. Yarbrough, A. Cornejo, D. Compos, F. Demopoulos, G. Bylinsky, J. Werner, B. Pearson, S. Thayer, T. Edris, B. Seeley, F. Blood, M. O'Brien, P. Muzyka, D. Lee, J. Sargent, M. Czirr, F. Krotzer, I. Williams, J. Sattler, J. Smallbon, B. Reese, J. Yoder, O. Shabtay, X. Yao, S. Saverys, M. Pittelli, A. Nimmerjahn, C. Seay, D. Johnson, L. Cunningham, M. Morrow, M. Campbell, R. Strain, B. Devermont, & Y. Muheim.REFERENCES► Bekenstein, J. 1972, "Black Holes and Entropy", Physical Review D: https://ui.adsabs.harvard.edu/abs/1973PhRvD...7.2333B► Hawking, S. 1975, "Particle Creation by Black Holes", Communications In Mathematical Physics,: https://ui.adsabs.harvard.edu/abs/1975CMaPh..43..199H► Hooft, G.'t, 1993, "Dimensional Reduction in Quantum Gravity", General Relativity & Quantum Cosmology: https://ui.adsabs.harvard.edu/abs/1993gr.qc....10026T► Susskind, L. 1995, "The World as a Hologram", Journal of Mathematical Physics: https://ui.adsabs.harvard.edu/abs/1995JMP....36.6377S► Maldacena, J. 1997, "The Large N Limit of Superconformal field theories and supergravity", Advances in Theoretical and Mathematical Physics: https://ui.adsabs.harvard.edu/abs/1998AdTMP...2..231MMUSICLicensed by SoundStripe.com (SS) [shorturl.at/ptBHI], Artlist.io, via CC Attribution License (https://creativecommons.org/licenses/by/4.0/) or with permission from the artist.0:00 Hill - The Travelers [https://open.spotify.com/track/5EfCXFyDpZmu0u6hM3ByjK?si=76241b8ce56747a4]2:51 Chris Zabriskie - We Were Never Meant to Live Here4:30 Hill - The Great Alchemist [https://open.spotify.com/track/3PAx36jIsKiQMT9CQsRk4G?si=c00e84291e664f8e]9:33 Falls - Life in Binary11:55 Hill - A Slowly Lifting Fog [https://open.spotify.com/track/0GgkyL3y22kFslT6wUsKlt?si=3f07e63c56674a21]13:23 Falls - Ripley17:06 Chris Zabriskie - Cylinder Seven19:11 Joachim Heinrich - Y21:32 Indive - Halo DriveCHAPTERS0:00 Prologue0:30 Black Holes 1013:18 Storyblocks4:30 Unitarity6:19 Into the Black Hole7:19 Hawking Radiation9:33 Learn more about your ad choices. Visit megaphone.fm/adchoices
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For billions of years the Sun has been the perpetual, life-giving star in our sky. It's a force of immense power, yet one we take for granted in our every day lives. But like all things, it too must eventually end. Today, we chronicle the future of our home star, its various phases, why this all happens, and the final fate of our Solar System.Written and presented by Prof David Kipping. Edited by Jorge Casas. Thanks to Matt Scoggins for checking the script.→ Support our research program: https://www.coolworldslab.com/support→ Get Stash here! https://teespring.com/stores/cool-worlds-store→ Check out our podcast over at www.youtube.com/@CoolWorldsPodcastTHANK-YOU to our supporters D. Smith, M. Sloan, L. Sanborn, C. Bottaccini, D. Daughaday, A. Jones, S. Brownlee, N. Kildal, Z. Star, E. West, T. Zajonc, C. Wolfred, L. Skov, G. Benson, A. De Vaal, M. Elliott, B. Daniluk, M. Forbes, S. Vystoropskyi, S. Lee, Z. Danielson, C. Fitzgerald, C. Souter, M. Gillette, T. Jeffcoat, J. Rockett, D. Murphree, T. Donkin, K. Myers, A. Schoen, K. Dabrowski, J. Black, R. Ramezankhani, J. Armstrong, K. Weber, S. Marks, L. Robinson, S. Roulier, B. Smith, J. Cassese, J. Kruger, S. Way, P. Finch, S. Applegate, L. Watson, E. Zahnle, N. Gebben, J. Bergman, E. Dessoi, C. Macdonald, M. Hedlund, P. Kaup, C. Hays, W. Evans, D. Bansal, J. Curtin, J. Sturm, RAND Corp., M. Donovan, N. Corwin, M. Mangione, K. Howard, L. Deacon, G. Metts, G. Genova, R. Provost, B. Sigurjonsson, G. Fullwood, B. Walford, J. Boyd, N. De Haan, J. Gillmer, R. Williams, E. Garland, A. Leishman, A. Phan Le, R. Lovely, M. Spoto, A. Steele, M. Varenka, K. Yarbrough, A. Cornejo, D. Compos, F. Demopoulos, G. Bylinsky, J. Werner, B. Pearson, S. Thayer, T. Edris, A. Harrison, B. Seeley, F. Blood, M. O'Brien & P. Muzyka.::References::► Schröder & Smith, 2008, "Distant future of the Sun and Earth revisited", MNRAS, 386, 155: https://arxiv.org/abs/0801.4031::Music::Music licensed by SoundStripe.com (SS) [shorturl.at/ptBHI], Artlist.io, via Creative Commons (CC) Attribution License (https://creativecommons.org/licenses/by/4.0/), or with permission from the artist.► Hill - Pinhole of Light [https://open.spotify.com/track/1gJEKPQETo3GDqUAhVomJD]► Chris Zabriskie - Stories About the World That Once Was► Falls - Ripley ► Hill - Don't Think [https://open.spotify.com/track/1KUcWR8FzkVVKzyq8mJH3O]► Hill - A Slowly Lifting Fog [https://open.spotify.com/track/0GgkyL3y22kFslT6wUsKlt?si=35f82c623b9f486d&nd=1]► Chris Zabriskie - The Ocean's Continue to Rise► Joachim Heinrich - Y► Indive - Fusion::Chapters::00:00 Introduction02:06 The Modern Sun06:41 Leaving the Main Sequence09:49 Sub-Giant Phase12:24 Giant Mode17:05 The Helium Flash19:07 A Second Life20:58 Asymptotic Hell23:25 The White Dwarf Sun25:38 The Bitter End27:54 Outro & Credits#TheSun #DistantFuture #Astronomy Learn more about your ad choices. Visit megaphone.fm/adchoices
Go to http://DrinkLMNT.com/coolworlds for a free sample pack with any order!One of strangest discoveries in astronomy is one you've probably never heard of - Przybylski’s Star. This is a star that defies natural explanation and has many wondering whether this could be evidence of alien life, a star being deliberately "salted" by some advanced civilization. Join us today to learn more.Written & presented by Prof. David Kipping, edited by Jorge Casas. Special thanks to Jason Wright for fact checking and for his wonderful blog that inspired this video - https://sites.psu.edu/astrowright/przybylskis-star/.→ Support our research: https://www.coolworldslab.com/support→ Get merch: https://teespring.com/stores/cool-worlds-store→ Check out our podcast: www.youtube.com/@CoolWorldsPodcastTHANK-YOU to D. Smith, M. Sloan, L. Sanborn, C. Bottaccini, D. Daughaday, A. Jones, S. Brownlee, N. Kildal, Z. Star, E. West, T. Zajonc, C. Wolfred, L. Skov, G. Benson, A. De Vaal, M. Elliott, B. Daniluk, S. Vystoropskyi, S. Lee, Z. Danielson, C. Fitzgerald, C. Souter, M. Gillette, T. Jeffcoat, J. Rockett, D. Murphree, T. Donkin, K. Myers, A. Schoen, K. Dabrowski, J. Black, R. Ramezankhani, J. Armstrong, K. Weber, S. Marks, L. Robinson, S. Roulier, B. Smith, J. Cassese, J. Kruger, S. Way, P. Finch, S. Applegate, L. Watson, E. Zahnle, N. Gebben, J. Bergman, E. Dessoi, C. Macdonald, M. Hedlund, P. Kaup, C. Hays, W. Evans, D. Bansal, J. Curtin, J. Sturm, RAND Corp., M. Donovan, N. Corwin, M. Mangione, K. Howard, L. Deacon, G. Metts, R. Provost, B. Sigurjonsson, G. Fullwood, B. Walford, J. Boyd, N. De Haan, J. Gillmer, R. Williams, E. Garland, A. Leishman, A. Phan Le, R. Lovely, M. Spoto, A. Steele, K. Yarbrough, A. Cornejo, D. Compos, F. Demopoulos, G. Bylinsky, J. Werner, B. Pearson, S. Thayer, T. Edris, B. Seeley, F. Blood, M. O'Brien, P. Muzyka, D. Lee, J. Sargent, M. Czirr, F. Krotzer, I. Williams, J. Sattler, J. Smallbon, B. Reese, J. Yoder, O. Shabtay, X. Yao, S. Saverys, M. Pittelli, A. Nimmerjahn & C. Seay.REFERENCES► Przybylski, A. 1977, "Is iron present in the atmosphere of HD 101065?", MNRAS 178, 71: https://ui.adsabs.harvard.edu/abs/1977MNRAS.178...71P► Wolff S. & Hagen, W. 1976, "The magnetic field of HD 101065", PASP 88, 119: https://ui.adsabs.harvard.edu/abs/1976PASP...88..119W► Gopka, V. et al. 2008, "Identification of absorption lines of short half-life actinides in the spectrum of Przybylski's star (HD 101065)", KPCB 24, 89: https://ui.adsabs.harvard.edu/abs/2008KPCB...24...89G/abstract► Whitemire, D. & Wright, D. 1980, "Nuclear waste spectrum as evidence of technological extraterrestrial civilizations", Icarus 42, 149: https://ui.adsabs.harvard.edu/abs/1980Icar...42..149W/abstractMUSICLicensed by SoundStripe.com (SS) [shorturl.at/ptBHI], Artlist.io, via CC Attribution License (https://creativecommons.org/licenses/by/4.0/) or with permission from the artist.0:00: Arc - Hill0:30: Falls - Ripley2:07: Cylinder Seven - Chris Zabriskie6:39: There is But One Good - Hill 24:32: Y - Joachim HeinrichCHAPTERS0:00 A Peculiar Star2:39 Spectroscopic Strangeness5:25 It Gets Weirder5:50 LMNT7:15 Impossible Chemistry9:44 Explanations13:09 Aliens16:12 Outro & Credits#Aliens #Astrobiology #CoolWorlds Learn more about your ad choices. Visit megaphone.fm/adchoices
Astronomers just announced the discovery of seven Earth-sized transiting planets around TRAPPIST-1! Elisabeth Newton, who studies very small stars like TRAPPIST-1, came by the Cool Worlds Lab to tell us about how this star might affect the prospects for life on these potentially habitable worlds.::More about this Video::► Gillon et al. (2017), "Seven temperate terrestrial planets around the nearby ultracool dwarf star TRAPPIST-1": http://www.nature.com/nature/journal/v542/n7642/full/nature21360.html► O'Malley-James & Kaltenegger (2017), "UV Surface Habitability of the TRAPPIST-1 System": https://arxiv.org/abs/1702.06936► TRAPPIST-1 website: www.trappist.one► Elisabeth Newton's website: https://www.cfa.harvard.edu/~enewton/► Outro music by Taylor Davis: https://www.youtube.com/watch?v=dl9kI1yQKZk::Playlists For Channel::Latest Cool Worlds Videos ► http://bit.ly/NewCoolWorldsCool Worlds Research ► http://bit.ly/CoolWorldsResearchGuest Videos ► http://bit.ly/CoolWorldsGuestsQ&A Videos ► http://bit.ly/CoolWorldsQAScience of TV/Film ► http://bit.ly/ScienceMovies::Follow us::SUBSCRIBE to the channel http://bit.ly/CoolWorldsSubscribeCool Worlds Lab http://coolworlds.astro.columbia.eduTwitter https://twitter.com/david_kippingInstagram https://www.instagram.com/cool.worldsTHANKS FOR WATCHING!! Learn more about your ad choices. Visit megaphone.fm/adchoices
We're looking forward to the new sci-fi film "Arrival", which explores the barriers to communicating with aliens even face to face. Astronomers really are trying to listen for alien communications, mostly using radio receivers but increasingly by looking for optical laser transmissions too. One of our wild ideas here at the Cool Worlds Lab is that optical SETI could try focussing these efforts to physically-motivated special moments in time to dramatically increase the survey efficiency. Prof Kipping pitches this new concept to all you Cool Worlders!::More about this Video::► Kipping & Teachey (2016), "A Cloaking Device for Transiting Planets": https://arxiv.org/abs/1603.08928► Outro music by Taylor Davis: https://www.youtube.com/watch?v=dl9kI1yQKZk::Playlists For Channel::Latest Cool Worlds Videos ► http://bit.ly/NewCoolWorldsCool Worlds Research ► http://bit.ly/CoolWorldsResearchGuest Videos ► http://bit.ly/CoolWorldsGuestsQ&A Videos ► http://bit.ly/CoolWorldsQAScience of TV/Film ► http://bit.ly/ScienceMovies::Follow us::SUBSCRIBE to the channel http://bit.ly/CoolWorldsSubscribeCool Worlds Lab http://coolworlds.astro.columbia.eduTwitter https://twitter.com/david_kippingInstagram https://www.instagram.com/cool.worldsTHANKS FOR WATCHING!! Learn more about your ad choices. Visit megaphone.fm/adchoices
Off the cuff (again) Learn more about your ad choices. Visit megaphone.fm/adchoices