Grow Your Independent Consulting Business

How Consulting Demand Really Gets Created (It’s Not How You Think) | Ep. 253

Grow Your Independent Consulting Business

Show Notes

Most independent consultants still believe that demand is something that just happens - a tap on the shoulder from a former colleague, a random recruiter message, or an invitation from a past client. That’s opportunistic demand, and while it can create revenue, it won’t create real predictability or growth. In this episode, Melisa breaks down how demand is actually created and why most consultants are unintentionally sabotaging it. She introduces the concept of the Owner-Led Demand Engi...

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