Show Notes
A lot of you have probably seen Laura Higgins online.
Sharing content, building her brand, talking about business, but what you don’t see is what it actually took to get there.
Like the pivots, the hiring decisions that didn’t work, the pressure of going from working for yourself to leading a team of 19, working with your husband…
Laura started as a solo social media manager, grew into an agency, and then completely rebuilt her business into what it is today.
Today we’re chatting about the journey and everything that doesn’t usually make it online. We’re getting into what actually happens when you start hiring, why most founders get stuck with the wrong kind of team, and how your role has to change if you want the business to keep growing (but it can still be fun!)
Key moments:
0:00 - The first hire that took Laura from freelancer to building a real business
4:30 - The moment you realise being good at your craft isn’t enough to run a business
15:10 - Why most businesses stay stuck when they try to grow
18:10 - The shift from hiring “doers” and “builders” and what unlocked for Laura when she made the switch
20:30 - Where the best hires actually come from (and you might have guessed but it’s not Seek)
25:19 - An HR backed approach to having hard conversations with your team that puts the focus on the business and away from the person
27:57 - Hiring friends: what works, what breaks, and how to protect both the business and the relationship
32:00 - The leadership shift no one talks about: from helping clients win to leading a team
34:14 - Working with your partner: boundaries, roles, what actually keeps it working long-term + why they work in separate buildings
39:41 - The two rules that make or break couples running a business together
41:14 - What actually changes when you go from solo to leading a team
49:48 - If Laura started again: the first three hires she’d make and why
If you want more of Laura you can follow her on IG @laurahiggins, visit her website www.laurahiggins.com or watch along on YouTube here.
If you want help building your offshore team, send me a message over at @jesswhatman_agentsync - https://www.instagram.com/jesswhatman_agentsync/
Not sure what you could delegate or the next role you need? Ask Andy - https://agentsync.com.au/meet-andy
Find out more about off-shore employees over at https://www.instagram.com/agentsync_/ and https://agentsync.com.au/
And see behind the scenes content over at https://www.instagram.com/built.to.lead.podcast/
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