Show Notes
Most flower farmers are chasing more Instagram followers… but that’s not what actually builds a profitable, sustainable flower farm. In this episode, Jenny Marks breaks down the shift from “rented” attention on social media to owned attention through email marketing... and why your email list is one of the most valuable business assets you can build. From algorithm-proof communication to higher open rates and repeat sales, this is about creating a system that works even when social media doesn’t.
If you’ve been stuck in “hope marketing” or struggling to turn followers into paying customers, this episode shows you how to build real relationships that drive consistent flower sales and long-term growth.
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