50: From Cop to Catfish Hunter - Kylee Dennis' extraordinary rise to become the media's GO TO expert in online romance scams
Media MagnetShow Notes
Kylee Dennis is a former police offer turned private investigator turned online romance scam expert. Kylee knew there was something very newsworthy about what she did for a living so she took my Media Masters Academy course about 18 months ago. And then, she quite literally took the ball and ran with it. Now Kylee is everywhere.
She's been featured on TV, radio, in magazines and too many podcasts to mention. She's travelling the country doing what she loves, speaking on stage and hosting women's education events.
Her mission is to empower her target market, women over the age of 65, about how to avoid being sucked into online romance scams and all the sordid tricks online scammers play to entice vulnerable women of a certain age into handing over 100's of thousand of dollars.
She still pitches the media consistently and takes every opportunity to double down on her niche and build that reputation as the top expert in her field. And it's working, culminating in an incredible opportunity to work with huge brands like Optus and most recently as the face of Westpac's anti-online scam campaign. That is a big deal. Huge even! So how did she do it? Well aside from taking the MMA course, Kylie has soaked up every little morsel of information I shared over those 6 weeks, she was teachable, coacheable and hungry for feedback and has just pitched and pitched and pitched. She just will not take no for an answer....and it's paying off. Not only is she getting featured in the media almost every week, big brands are knocking on her door to work with her. As I say over and over inside my course, my job is to share with you everything I know, to help you understand the media and how the news cycle works and to educate you on what makes news...I teach you how to think like a journalist and then it's up to you to act like one.
Kylee's success in the media is WILD, but it's 100% possible when you put into practice what I teach, place your pride to the side, and make a conscious decision not to rejection personally.
Media and PR is a long game and Kylee Dennis is keeping score.
Enjoy 🎧
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