Show Notes
The NRL season launch heads back to Las Vegas this weekend with the Newcastle Knights, North Queensland Cowboys, Canterbury-Bankstown Bulldogs and St George Illawarra Dragons taking centre stage at Allegiant Stadium. The event has become one of the biggest annual sporting spectacles in Vegas — and comes off the back of record-breaking financial results from the National Rugby League. But where to next in the global expansion strategy for rugby league? So here’s the question Scott Keenan's asking on Moneyball: If the NRL is making more money than ever before — should it take 20-30% of its surplus and buy a Super Bowl ad in 2027? On this episode of Moneyball, we unpack: NRL revenue growth and record surpluses The Vegas expansion strategy NFL audience economics Super Bowl advertising costs and ROI Brand legitimacy vs grassroots development What it actually takes to crack the U.S. market Is it a genius growth play? Or ego spending disguised as ambition? Connect With Us 📺 Watch the show on YouTube: @moneyball_show 📸 Follow on Instagram: @moneyball_show 📩 Email: [email protected]
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