Show Notes
In this video, I chat with Kevin about LinkedIn ads frequency caps, and why the native member level caps won't stop a handful of big companies from eating your whole budget.
We cover: How many impressions it actually takes to be remembered, the limits of LinkedIn's native frequency caps, and how to build company level caps with dynamic exclusion audiences.
If you are running LinkedIn ads and your budget keeps going to the same few accounts, this one's for you.
Tune in and learn: Two quick diagnostics to spot a frequency problem, why 7 day audiences beat 30 day ones, a hack for the engagement objective, and how to make sure you're actually reaching the decision makers.
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Timestamps: 0:00 Intro 1:23 The Five B's framework refresher 2:56 Why LinkedIn frequency caps matter right now 8:51 How many impressions does it take to be remembered? 10:23 The ideal frequency range 11:37 LinkedIn's native frequency caps and their limits 13:38 Diagnostic: do you have a frequency problem? 15:46 How to build a company level frequency cap 18:36 Why 7 day audiences beat 30 day audiences 21:10 Adapting your thresholds to your ICP 23:18 A frequency hack for the engagement objective 25:04 When to hand engaged accounts to sales 26:22 Diagnostic: check impressions by job title 27:37 Tools like Fibbler and Factors AI 29:30 Outro
How to Stop Big Companies Eating Your LinkedIn Ads Budget - The B2B Playbook
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