Show Notes
In this video, I sit down with Jared Robin, the founder of revgenius, to unpack how he built a 100,000-plus member community by staying obsessively close to his market and betting on relationships over platforms.
We cover: His messy road from FedEx sales rep to running a fashion magazine to launching revgenius during Covid, plus why he thinks audiences are now table stakes for real power.
If you are trying to build a community, grow an audience, or run go-to-market the human way instead of blasting spam-filled outbound, this one's for you.
Tune in and learn: How giving away real value at scale, doing things a little differently, and treating market feedback as a live loop can quietly compound into something way bigger than a transaction.
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CHAPTERS:
00:00 Intro
00:42 Welcome and guest introduction
02:29 From FedEx to fashion: Jared's early career
03:56 Building the fashion magazine on zero budget
09:49 Losing his job in Covid and starting on LinkedIn
11:05 The DM group that became revgenius
13:22 Direct market feedback and building relationships
15:32 Relationship selling lessons from FedEx
19:14 Long-term horizons vs short-term sales metrics
22:01 How the market misread Predictable Revenue
24:43 Ad break: B2B demand generation agency
25:20 New reps, SDR roles, and lost resilience
29:36 First principles and closed circuit selling
31:16 Bringing fundamentals back to revgenius
34:33 The goal: community media over another Pavilion
38:19 Ad break: B2B incubator course
39:31 Why Jared became a marketer
43:56 One-to-one marketing and the dream list play
46:13 Live market reports and the new media project
49:49 Closing thoughts on people-driven business
51:12 Wrap-up and outro
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