Show Notes
You're running ads. You're posting content. You're doing the work.
But if your intro offer is a free trial, a $14 special, or five classes for $55 — you're not building a business. You're building a leaking bucket.
In this episode of Geronimo Unfiltered, Doza and Head Coach Ryan break down the three steps to building an intro offer that's profitable, attractive, and impossible to price-match.
This is Episode 2 of Money March. Last week was your avatar. This week is your offer. Next week is sales. Miss any step and the whole system breaks.
What you'll learn:
• The North Star Principle — the 3 rules every profitable offer must pass before you spend a dollar on ads
• Why 21–28 day programs convert better than trials every time (it's psychology, not logistics)
• The Hero Offer triangle: name, price, inclusions — and how to get all three right
• Why clear beats cute — and what the Special Mum Spectacular taught us about naming
• The CAC maths: how to price your offer so you're making $120 profit per sale, not losing money trying to win someone over
• The inclusion trap: why unlimited access, free parking, and grippy socks are killing your conversions
• How to use the Hero Offer Builder to create your complete offer in under 60 minutes
The Monday Morning Move:
Run your current intro offer through three questions: Is it profitable? Does it fix a specific problem? Is it for a specific person? Fail any one — it's not an offer. It's a discount with a deadline. Rebuild it before you run another ad.
Links & Resources:
🔍 Free Offer Audit — get your current offer reviewed before you build a new one → https://bit.ly/p-offer-audit
🤖 Hero Offer Builder (AI tool) → https://chatgpt.com/g/g-69b1f908f9d081919bbeec980da14164-hero-offer-builder
🎙️ Ep. 1 — Unf*ck Your Avatar → https://open.spotify.com/episode/6q9GxefWK9BO7xixgMsPcr?si=74c4e5c60471449e
📞 Free 15-minute Studio Check-Up → https://bit.ly/4kZSlya
Next episode: The offer's built. Now let's make a sale a day. Doza and Ryan break down the exact conversation that converts.
Chapters:
00:00 Why your offer is broken — and why it's not your fault
01:00 Step 1: The North Star Principle
02:10 Offer ≠ discount — the distinction that changes everything
03:10 The Hero Offer triangle: name, price, inclusions
03:30 Clear beats cute — how to name your offer right
05:10 The pub test
05:40 Building the 21 Day Mums Restart live
06:20 Step 2: How to price your intro offer (the 10% rule)
07:35 The CAC maths: why $14 trials lose money every time
09:15 Step 3: Inclusions — what to put in and what to cut
10:55 The signature on-ramp
11:30 Accountability vs access
13:10 Bonuses — when they help and when they hurt
14:00 The profitable offer checklist
14:25 Hero Offer Builder — live demo
16:00 Busy Dad Strength Kickstart built in real time
18:30 The Monday Morning Move
19:00 Next week: how to make a sale a day
More from Geronimo Unfiltered
👉🏼 Thought about selling your studio more than once? Book a Strategy Call with my team and we'll find what's actually keeping you stuck.
👉🏼 Everyone's telling you the market's flat, and your numbers are starting to agree with them. If your studio isn't growing anywhere near 20 percent (our Academy average) and you can't work out why, my team will help you find what's holding you back: Book a Strategy Call.
👉🏼Can't explain why someone should pick your studio over the one next door? Start with Britt's five-question brand framework: Grab Britt's Framework
👉🏼Build your own Vision book with the exact tool we use. Grab it here: Vision Book Template
There are 5 parts to a conversation that turn a trial into a member. Grab your 5 Part Conversation Framework here: The Convertible Conversation