Show Notes
Alice Wyatt shares her journey in B2B fintech marketing, discussing community, adaptability, ABM to PBM strategy, and redefining success in a post-AI world.
More from The Long Game
Benji Hyam and Devesh Khanal (Grow and Convert) explain why AI search is a positioning problem, not a tactics game, and how B2B brands should respond.
A candid look at AI search volatility and citation drift, and why capping downside risk while preserving asymmetric upside beats chasing every AEO tactic.
The team unpacks what makes content valuable now, why measuring quality beats debating who wrote it, and how customer understanding is the last durable edge.
Sofia Sulikowski explains why trust in marketing is cratering amid AI content and visionary hype, and why customer case studies are becoming the antidote.
A candid look at why self-reported attribution beats clickstream data in AI search, and how visibility works more like a brand mirror than a channel.