Show Notes
Ever wondered why Black Friday makes us click ‘buy now’? In the first episode of series two, Dr. Tom is joined by behavioural finance expert, Greg Davies, and Emmy-winning stylist, David Zyla, to explore the emotional triggers behind shopping sprees. From creating pause points to avoid costly mistakes, and understanding why our feelings drive decisions, they share how to shop smarter (and win). Tune in and rethink how Black Friday isn’t just about bargains, it’s about behaviour.
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