Show Notes
This week we're joined once again by Ciaran O'Kane CEO of exchange wire and co-founder of First Party Capital to talk all things AI, ad tech, tech stacks and more!
https://www.exchangewire.com/ https://firstpartycapital.com/
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Your customers are talking. Is your brand listening? Oisin Byrne, Research Director and Co-Founder of iReach Insights, joins us to explore how brands can turn complaints, praise and customer feedback into research that drives a better brand experience.
To mark the upcoming CCA Effectiveness Conference, this bonus episode brings together three leading voices from across the industry: CCA CEO Siobhan Masterson, former McDonald’s CEO Alistair Macrow and former M&C Saatchi CEO Zaid Al-Qassab. Tune in for a fast-paced, 360-degree take on what effectiveness really means, from the industry, client and agency perspectives.
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