
Show Notes
In this episode I talk about:
My experience working with health and wellness professionals and realising when they got stuck, that usually one of the 5 pillars wasn’t in place. So I created a foundation framework to check all the basics were covered and now I use it with all my clients and Just Start Now community members. The 5 essential pillars to creating a thriving wellness business: Clarity - on your goals and ideal client Packages - clear offers and services Selling - getting comfortable to promote what you do Your Sites - building a website and mailing list Connection - a marketing plan designed around you
The secret, underlying 6th pillar which makes the other 5 actually work!
I mentioned a few resources during the episode:
Take my What's Blocking You In Your Wellness Business Quiz, if you don't know which pillar to get started on. Try my Visualise Your Dream Day Working In Wellness episode of the podcast to help get clear on your vision Sign up for the Signatures That Sell free challenge running 18-22 September 2023 if you're struggling to put a 1:1 offer together Check out my self-paced How To Market Your Wellness Business Without Social Media course if you need guidance on how to connect
I also wrote this blog on the 5 pillars if you want to read back over the content discussed.
Love this podcast? Want to go deeper on getting to know your ideal clients so you feel surrounded by people ready to work with you? Join the Just Start Now course and community for wellness business owners.
Any questions about this episode or the Just Start Now community drop me an email ([email protected]), send me a DM on Instagram or book in a chat here.
More from Just Start Now
Instagram is a tool that many of us have a love/hate relationship with and feel confused (and often filled with comparison) by how to use effectively. We know it can help us reach loads of ideal customers, yet somehow our accounts are the ones stagnant on numbers, only being followed by other practitioners and feeling like a total time suck.
This year I've invested in my own skills as a coach so that I can better serve my clients and the Just Start Now community. And after years of waiting for the right course to come along I chose Sas Petherick's Self-Belief Academy.
Right now as I release this podcast episode in November 2023 we are being flooded with videos and images of the horrific atrocities happening in the Israel/Palestine conflict. And sadly the case is that at any given moment in the world we live in, violence, displacement, persecution and war is taking place somewhere in the world. When we bear witness to this – how does it affect how we show up for our business? Should we talk about it? Should we carry on as normal? Or should we shut up shop and stop selling? It feels there are loud opinions arguing all sides, leaving us feeling we’re never doing the ‘right’ thing. With that backdrop I’m talking to Dalia on the podcast today – a Pilates instructor based in London, who herself has experienced war and conflict for many years in her home country of Lebanon. In this episode we talk about: Dalia’s own experience with trauma living in a country where she experienced conflict and what this taught her about suppressing, ignoring and avoiding her feelings. The importance of acknowledging and hearing the voice that tells you to slow or stop and feel if it is hard to do business right now Bringing a non-judgemental approach to both ourselves and to others in how they handle sharing or not sharing their thoughts and opinions on world events on a public platform What can be going on behind the scenes for us and others in how we choose to process and move through the grief we feel when we watch others suffer. And how ‘business as usual’ isn’t necessarily a bad thing for some (but in fact necessary). Tools that Dalia uses to connect with herself and not lose sight of the good and beauty in the world when everything feels dark and difficult – including mindfulness, walking, movement, breath-work and leaning in to communities and networks to feel less alone. The importance of talking therapies and practitioners in giving us a way to accept and understand ourselves more, and the ripple impact this has of understanding and showing compassion for others in a world that would otherwise seek to polarise and pit us against one another.
This episode was inspired by another question that was asked recently in the Just Start Now community - which is a safe space for my members to ask any and all questions no matter how small or seemingly silly, at any stage of business.