The Inspired CEO

Paul Greenberg: Founding, Failing and Reinventing Online Retail in Australia

The Inspired CEO

Show Notes

Paul Greenberg never set out to be a tech founder — in his own words, he was the “accidental entrepreneur.”

But from early eBay days to founding Australia’s first online department store, his legacy laid the groundwork for platforms like Catch, Kogan, and MyDeal.

He arrived in Australia with nothing but vintage guitars and a vision, later founding NORA and shaping the future of digital retail in the country.

📺 Watch the full ep with Paul on YouTube 🎙 Hosted by Kate Save | Powered by Be Fit Food & Purpose Productions

More from The Inspired CEO

Oct 11, 2026

Few people have witnessed the evolution of nutrition in Australia quite like Karen Inge.

Sep 30, 2026

What does life look like after more than two decades at the centre of Australian politics?

Sep 22, 2026

What started as one spa on Victoria’s Mornington Peninsula has grown into one of Australia’s most recognised wellness brands.

Sep 16, 2026

For Patrick LaManna, food retail has always been about more than what’s on the shelves.

Sep 10, 2026

From family legacy to global skincare success, Alan Oppenheim has spent more than four decades helping shape Ego Pharmaceuticals into one of Australia’s most trusted skincare companies.

See all episodes →