Summary
Marketers are increasingly concerned about the effectiveness of their advertising campaigns, with many reporting high impressions but low conversions, a phenomenon referred to as "bullspend." This term highlights the disconnect between metrics that look good on paper and actual revenue generation. Experts emphasize the importance of focusing on tangible results rather than just reach, with LinkedIn being noted for delivering the highest return on ad spend among major networks.
The discussion also delves into the historical role of jesters across various cultures, illustrating their unique position in society. Jesters, often seen as entertainers, had the privilege to speak truth to power, sometimes using humor to influence decisions and sway rulers. Examples from history include Jin Xi Muang, who cleverly navigated a dangerous situation with the Chinese emperor, and Mathurine, a female jester who intervened to save a condemned man. The narrative reveals that while jesters could face severe consequences for their mockery, they also held a significant role in reflecting societal truths through satire and wit.
Show Notes
Explore the history of court jesters, from 7th century China to medieval Europe, and how they were able to speak truth to power.--Contrary to common belief, jesters weren’t just a medieval European phenomenon but flourished in other times and cultures. The first reliably recorded jester is thought to be You Shi, of 7th century BCE China. Jesters had unique relationships to power: they could be viewed as objects of mockery or as entertainers and trusted companions. Beatrice K. Otto digs into history's most infamous jokers.Lesson by Beatrice K. Otto, directed by Yael Reisfeld.Support Our Non-Profit Mission----------------------------------------------Support us on Patreon: http://bit.ly/TEDEdPatreonCheck out our merch: http://bit.ly/TEDEDShop----------------------------------------------Connect With Us----------------------------------------------Sign up for our newsletter: http://bit.ly/TEDEdNewsletterFollow us on Facebook: http://bit.ly/TEDEdFacebookFind us on Twitter: http://bit.ly/TEDEdTwitterPeep us on Instagram: http://bit.ly/TEDEdInstagram----------------------------------------------Keep Learning----------------------------------------------View full lesson: https://ed.ted.com/lessons/what-was-life-like-for-a-court-jester-beatrice-k-ottoDig deeper with additional resources: https://ed.ted.com/lessons/what-was-life-like-for-a-court-jester-beatrice-k-otto#digdeeperAnimator's website: https://www.yaelreisfeld.com & https://www.instagram.com/yaelreisfeldEducator's website: https://www.foolsareeverywhere.com & https://www.instagram.com/foolsareeverywhereworldMusic: https://www.janwillemdewith.com & https://www.instagram.com/janwillemdewith----------------------------------------------Thank you so much to our patrons for your support! Without you this video would not be possible! Doug Henry, Keven Webb, Mihai Sandu, Deepak Iyer, Javid Gozalov, Kyanta Yap, Rebecca Reineke, William Biersdorf, Patricia Alves Panagides, Yvette Mocete, Cyrus Garay, Samuel Barbas, LadyGeek, Marin Kovachev, Penelope Misquitta, Hans Peng, Gaurav Mathur, Erik Biemans, Tony, Michelle, Katie and Josh Pedretti, Hoai Nam Tran, Kack-Kyun Kim, Michael Braun-Boghos, zjweele13, Anna-Pitschna Kunz, Edla Paniguel, Thomas Mungavan, Jaron Blackburn, Venkat Venkatakrishnan, ReuniteKorea, Aaron Henson, Rohan Gupta, Begum Tutuncu, Brian Richards, Jørgen Østerpart, Tyron Jung, Carsten Tobehn, Katie Dean, Ezgi Yersu, Gerald Onyango, alessandra tasso, Doreen Reynolds-Consolati, Manognya Chakrapani, Ayala Ron, Eunsun Kim, Phyllis Dubrow, Ophelia Gibson Best, Paul Schneider, Joichiro Yamada, Henrique Cassús and Karthik Cherala. Learn more about your ad choices. Visit megaphone.fm/adchoices
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