How Bella Built Brand Loyalty Strong Enough that Customers Now Sell for Her (From mycavoodle)

Customers don’t buy for your brand because of a clever ad.

They do it because of how your business runs when you’re not in the room.

Bella Moro has grown mycavoodle into a seven-figure e-commerce brand with a small, values-led team and today her customers recommend her products without being asked.

I wanted to get Bella on the show to talk about exactly how she’s done that, including the way she’s hired, delegated and structured her people so that the brand keeps building trust and revenue even when she’s not involved in every conversation.

Key moments:

0:00 - How Bella scaled to seven figures with a lean team and what her structure actually looks like behind the scenes

8:21 - How she protected her cashflow in the early stages of scaling her business

11:45 - The moment desperation forced Bella to hire and why waiting until you feel “ready” can hold you back

13:09 - Why she started delegating before having the perfect system

16:06 - How Bella decides whether something should be automated, systemised, or owned by a real person

21:54 - What it was like giving over customer communication to another person

25:27 - To two things Bella focuses on when hiring to ensure a high-performing offshore team

29:58 - How she leads a seven-figure business in three working days a week without burning the team out

34:54 - The habits that are actively improving Bella’s leadership instead of leaving it to chance

37:59 - The marketing shift that helped her to grow even faster

43:58 - How Bella built brand loyalty strong enough that customers now sell for her

48:20 - The next phase of growth and what doubling revenue will require operationally

54:36 - The three hires Bella would make again

56:40 - The one mindset shift e-commerce founders need to survive the messy ride

Follow along with mycavoodle at www.mycavoodle.com.au or over on Facebook here and IG @mycavoodle.com.au.

If you want more of Bella herself, check her out on IG @bellamoro_

If you want help building your offshore team, send me a message over at @jesswhatman_agentsync - ⁠https://www.instagram.com/jesswhatman_agentsync/⁠

Not sure what you could delegate or the next role you need? Ask Andy - https://agentsync.com.au/meet-andy

Find out more about off-shore employees over at ⁠https://www.instagram.com/agentsync_/⁠ and ⁠https://agentsync.com.au/⁠

And see behind the scenes content over at https://www.instagram.com/built.to.lead.podcast/

AgentSync