131 - The Easy Way to get PR for Your Brand with Nicola @ Press Loft
The Fashion Brand Clinic PodcastShow Notes
Today I'm joined by Nicola @ Press Loft! It's the largest online PR tool that connects brands, PR and Digital Marketing agencies with journalists, bloggers and social influencers. Back in 2006 Nicola needed a system to manage her clients' images for her PR Agency! Hosting images, influencer info & press releases all in one place allows journalists to access everything they need to feature a brand in an instant and as a result increases their press coverage results significantly. I often struggle when people ask me about PR because it's so time consuming & overwhelming that unless it's a main focus for you can often provide little to no results. However with a tool like this, you can pretty much automate the process by uploading everything to Press Loft and then wait for the notifications to start pinging! I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success. For example … *Do you regularly update your website and analyse your competitors' pricing? *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy? Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…
In this episode we discuss : The key differences between press and marketing as a whole
How Nicola launched Press Loft whilst on an unusual career path
Why press can be so useful for a small business to be found by a new audience
LINKS MENTIONED IN THE EPISODE Creative Sales Coach (@elizabethstilesuk) • Instagram Create your own fashion brand (@thefashionbrandclinic) • Instagram https://snov.io https://gb.readly.com
WANT A FREE TRIAL FOR PRESS LOFT? CLICK BELOW! If you're wanting to give Press Loft a try, why not click here and begin your free 60 day trial today!
LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don't miss an episode!
SPONSOR This week's podcast episode is Sponsored by Olive & Frank! You can shop here and use the code ELIZABETH10 to get 10% off your purchase
CONTACT If you'd like to find out more about working together on your brand, click here
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