The Lazy CEO Podcast with Jane Lu

Help My Small Business: How to Use Organic and Paid Social to Scale Your Business

The Lazy CEO Podcast with Jane Lu

Show Notes

In this episode of Help My Small Business, Jane is joined by Jeremy Cabral, co-founder of Finder and a seasoned entrepreneur who has scaled a bootstrapped startup into a globally trusted brand. Jeremy brings his expertise in growth strategy and marketing to review Stacey Jane The Label, a luxury fragrance brand for homes and businesses.

By the end of the episode, you’ll learn:

How to choose between organic growth and paid ads to get the best results Strategies to increase social media exposure and improve SEO How to find the funds to scale marketing and launch new collections

Connect with us: Follow The Lazy CEO Podcast: @thelazyceo_podcast Stay updated with Jane Lu: @thelazyceo Connect with Jeremy: @jeremyjcabral & LI: Jeremy Cabral Follow Finder: @finder.au See omnystudio.com/listener for privacy information.

More from The Lazy CEO Podcast with Jane Lu

Oct 20, 2026

In this episode of Help My Small Business, Jane is joined by Elysia Krstevski, founder of Meke Baby, to review Lisa’s travel company, Crooked Compass.

Oct 12, 2026

This week on The Lazy CEO, Jane is joined again by the founder of Hairification, Jordan Mylius, for part two of their conversation. Last time, they talked about everything Jordan got right to grow Hairification to $20 million in sales in just two years. This time, they're flipping the conversation to the mistakes they've made along the way.

Oct 5, 2026

This week on The Lazy CEO podcast, Jane is joined by Elysia Krstevski, founder of Mekė Baby. Elysia came up with the idea after battling mastitis as a new mum and realising there was no easy way to safely warm expressed breast milk while out with her baby. With no product development experience, she decided to create the solution herself. Three years later, Mekė Baby has sold out seven times and landed on the shelves of Baby Bunting.

Sep 28, 2026

In this episode of Help My Small Business, Jane and Ethan Yong, founder of UmamiPapi, review Neon Goat, a natural deodorant brand for tween and teenage boys. The challenge? Boys are the consumers, but Mum is the one buying it.

Sep 21, 2026

This week on The Lazy CEO, I’m joined by Ethan Yong, founder of UmamiPapi. Ethan started making chilli oil during COVID while working his first job as a graduate, spending his weekends cooking and packing orders before and after work. A few years later, UmamiPapi is a 7-figure business, stocked in thousands of retailers including every Coles store nationally, exporting to Malaysia and the UAE. And if that wasn’t enough, Gordon Ramsay tasted the chilli oil and gave it his very own verdict: “absolutely fucking delicious.” In this episode, we get into: What it was actually like building a food business from scratch while working a full-time job. The biggest mistakes Ethan made while scaling a bootstrapped business. How to build a brand that stands out in such a competitive category. What it was really like appearing on Gordon Ramsay’s Food Stars. Connect with us: Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast Stay updated with Jane Lu: @thelazyceo Stay updated with Ethan: @flavourenhancer621 Follow UmamiPapi!: @itsumamipapi See omnystudio.com/listener for privacy information.

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