Tech Powered Luxury

Why Rental is The Future of Fashion with Rachel Hennessy from Happy Days

Tech Powered Luxury

Show Notes

This week, we are thrilled to bring you an exclusive interview with Rachel Hennessy, founder of fashion rental Happy Days.

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Rachel Hennessy leveraged her experience at KPMG and Google before launching her own fashion rental Happy Days in Ireland. The driving force behind the project? Searching for a solution to replace countless one-time purchases that would eventually go to waste.

The starting approach set the grounds for her success: understanding what people around her were looking for, and how to include that in her business. The result is a consumer-centric business model that is translated into different services and experiences.

Rental as a business model is nothing new in the industry, but ensuring profitability, let alone long-term business health, is still a tricky balance between operating costs and revenues.

ABOUT

Season 4 of Tech Powered Luxury is brought to you in partnership with Seoulista Beauty, a cryo-powered skincare brand, as well as our sponsors, Sinead Keary the Label and Digital Luxury Group.

LISTENER BENEFITS

Tech Powered Luxury listeners benefit from a 20% discount on https://seoulistabeauty.com/ and https://sineadkeary.com/ with the code TPL20, as well as a complementary perspective on building your brands strategy for China with Digital Luxury Group. Email [email protected] to organise your consultation.

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THE TECH POWERED LUXURY TEAM

Producer & Host: Ashley McDonnell

Partnerships: Cliona Jordan

Videography: Ben O’Neill, Christos Celniku and Morgan Prudhomme

Photography: Anastasiia Redko, Anastasiia Lopushynska and Madeline Gillespie

Production Assistants: Abigail Herbert, Gemma Brennan, Tessa Haughton Lynch and Klaudia Skierska

Newsletter: Beatriz Barros

Styling: Johanna Dooley

Styling Assistants: Cian Crowe and Alison Murphy

Social Media Management: Grace Slattery

Public Relations: Align Agency

Content Creation: Kinsman & Co

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