Summary
Marketers are increasingly voicing concerns about the effectiveness of their advertising campaigns, labeling ineffective spending as "bullspend." Many are shifting their focus from mere impressions to actual revenue generation, with LinkedIn being highlighted as a platform that delivers the highest return on ad spend among major networks.
In the realm of health and nutrition, discussions around low-carb diets are gaining traction, particularly in Australia. A recent conference showcased the growing acceptance of low-carb, high-fat (LCHF) diets, with notable figures like Dr. Marianne Demasi presenting evidence challenging long-held dietary beliefs about saturated fats. The conversation is evolving, with major publications beginning to question decades of dietary advice, suggesting that saturated fats may not be as harmful as previously thought.
Internationally, the low-carb message is spreading, with countries like Sweden officially endorsing low-carb diets based on scientific evidence. Prominent health personalities and athletes are also adopting these diets, further influencing public perception. As the movement gains momentum, advocates encourage individuals to become health advocates in their own communities, sharing knowledge and promoting healthier dietary choices.
Show Notes
Jimmy Moore hosts the biggest website in the world dedicated to the spreading of information about living a Low Carbohydrate and Higher natural Fat (LCHF) lifestyle: www.livinlavidalowcarb.comHe has also co-authored two books: the best-selling ‘Cholesterol Clarity’ and the recently released ‘Keto Clarity’ which are considered leading books in the field of LCHF nutrition. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Dr. Phinney is a physician-scientist who has spent 35 years studying diet, exercise, fatty acids, and inflammation. He has published over 70 papers and several patents. He received his MD from Stanford University, his PhD in Nutritional Biochemistry from MIT, and post-doctoral training at the University of Vermont and Harvard. Learn more about your ad choices. Visit megaphone.fm/adchoices
Peter Defty is a nutrition expert, ultra-endurance athlete and General Manager of Vespa Power. Vespa Power is on the cutting edge of nutrition science and has developed a safe, healthy approach to fat adaption for endurance athletes called “Optimized Fat Metabolism” (OFM). Peter has competed in the Western States 100 among many other events and coaches ultra athletes on using fat as fuel. Learn more about your ad choices. Visit megaphone.fm/adchoices
A graduate of the University of Melbourne, Dr Sikaris trained at the Royal Melbourne, Queen Victoria, and Prince Henry's Heidelberg Repatriation Hospitals. He obtained fellowships from the Royal College of Pathologists of Australasia and the Australasian Association of Clinical Biochemists in 1992 and 1997 respectively.Dr Sikaris was Director of Chemical Pathology at St Vincent's Hospital in Melbourne between 1993 and 1996. A NATA-accredited laboratory assessor, Dr Sikaris specialises in Prostate Specific Antigen, cholesterol and quality assurance and is currently chair of the International Federation of Clinical Chemistry Committee on Analytical Quality. His expertise is highly sought and he has presented extensively at national and international symposiums. Learn more about your ad choices. Visit megaphone.fm/adchoices
Dr. Kieron Rooney, BSc (Hons); (RNutr.); PhD, is a Senior Lecturer in the Faculty of Health Sciences, University of Sydney.He completed his PhD in Biochemistry in 2004 and for the past 10 years has investigated both human and small animal studies investigating the role of diet and physical activity on parameters of fuel storage and utilisation as they pertain to dysregulated metabolic states such as obesity and type 2 diabetes. Learn more about your ad choices. Visit megaphone.fm/adchoices
Dr. Jeffry N. Gerber is a board certified family physician and owner of South Suburban Family Medicine in Littleton, Colorado, where he is known as “Denver’s Diet Doctor”. He was also the co-convenor of 'Low Carb Vail 2016'.Dr. Gerber has been providing personalised healthcare to his local community since 1993 and continues that tradition with an emphasis on longevity, wellness and prevention.Nutrition and its effects on health are areas of interest for Dr. Gerber and he has been focusing on prevention and treatment programs using low-carb high fat (LCHF), Ancestral, Paleo and Primal diets to treat and prevent chronic conditions.Dr. Gerber maintains a database of patients, looking at weight loss and improved cardio-metabolic markers, demonstrating the benefits of these types of diets. He speaks frequently about these important issues to patients, the community and other health care professionals. Learn more about your ad choices. Visit megaphone.fm/adchoices