#138 WHO IS ELIJAH: Raquel Bouris’ Unfiltered Journey Scaling a Brand in the Creator Economy
The Lazy CEO Podcast with Jane LuShow Notes
Raquel Bouris is back on The Lazy CEO Podcast, and a lot has changed since her first appearance in 2023.
As the founder of WHO IS ELIJAH, Raquel has scaled her fragrance brand globally, built powerful creator partnerships, and leaned into being the face of her brand in an era where founder-led marketing matters more than ever.
But with rapid growth comes real challenges. From navigating the ever-changing influencer marketing landscape to building a personal brand while running a company alongside her husband, Raquel shares what it actually looks like behind the scenes.
She also reveals the incredible hustle story that unexpectedly landed her an invite to the home of Sofia Richie Grainge.
In this episode, you’ll learn: • How to stand out in a crowded market and keep evolving as a brand • What’s actually working in influencer marketing right now • How to balance personal branding while leading a fast-growing company • Lessons from scaling a brand internationally and the challenges along the way
Listen to Raquel's founder story: #14 Who Is Elijah: How Raquel Bouris Built a Perfume Brand That's Worth $20 Million
Connect with us: Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopod Stay updated with Jane Lu: @thelazyceo Connect with Raquel Bouris: @raaaquelbouris Follow Who is Elijah: @whoiselijahparfum See omnystudio.com/listener for privacy information.
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